B2B Digital Marketer (Technical / Engineering)

Srg Recruitment (Pty) Ltd; Johannesburg; On-site; ZAR 360,000 - 540,000; Full time

Job summary

Our client in the clean energy sector seeks a full‑stack digital marketer to deliver digital services across units. You will write, design, build, publish, measure and report on campaigns from a hands-on, in-house role reporting to senior management.

The ideal candidate is tech‑savvy with AI fluency, ready to leverage tools to maximize efficiency across SEO, paid media, CRM automation and events in Africa.

Qualifications

• 3–5 years in B2B marketing within industrial/technical sectors.
• Experience leveraging AI tools to improve marketing efficiency.
• Excellent written English with ability to convey technical topics clearly.

Responsibilities

• Own websites end-to-end for group and entities; publish and measure campaigns.
• Lead SEO, content SEO and keyword optimization across sites.
• Manage paid media and lead gen on LinkedIn, Meta, and Google.
• Oversee CRM/automation using HubSpot or equivalent marketing engine.
• Coordinate events, client engagements and sponsorships in the region.
• Support PR, media relations and thought leadership activities.
• Assist with proposals, tenders, internal comms and recruitment marketing.

Skills

AI fluency

B2B marketing

Writing

Tools

HubSpot

WordPress

Webflow

GA4

Looker Studio

HubSpot CRM

LinkedIn Ads

Meta Ads

Job description

Our client in the clean energy sector seeks to appoint an experienced full‑stack digital marketer to provide digital services across their various business units and companies. In this role you will write, design, build, publish, measure and report on all campaigns. This is an on-site, in-house position that works with and reports directly to senior management. The ideal candidate should be tech savvy and AI fluent leveraging off AI tools to maximize efficiency.

Responsibilities Include:

• Websites End‑to‑end ownership of the group and entity sites
• SEO & organic Technical and content SEO. Keywords
• Paid media & lead generation across LinkedIn, Meta and Google
• CRM & automation, HubSpot (or equivalent) as the marketing engine
• Events & exhibitions including trade shows, client events and sponsorships across the region
• PR & thought leadership media relationships, press releases, award submissions
• General business support including proposal and tender presentation support, internal communications, recruitment marketing
• 3–5 years in B2B marketing — industrial, technical, energy, engineering, capital equipment or professional services
• Genuinely full‑stack: you write it, design it, build it, publish it and measure it yourself
• Design competence in Canva and / or Figma, ideally Adobe Creative Suite
• Web fluency: CMS or page builder (WordPress, Webflow or similar) with enough HTML and CSS experience
• Measurement literacy: GA4, Search Console, LinkedIn and Meta ad managers, and reporting in Looker Studio or equivalent
• Excellent written English. Clear, commercial, unfussy, with an understanding of technical terminology
• Self‑directed: You will set the plan and work it without being managed – and meet deadlines

Must have:

• Valid driver’s licence, own vehicle and a valid passport — occasional regional travel
• Exposure to energy, renewables, mining, construction or hospitality industries
• Marketing experience across African markets

Correspondence will only be conducted with short listed candidates.
Should you not hear from us within 14 days then please consider your application as unsuccessful.

B2B DIGITAL MARKETER (Technical / Engineering) Rosebank, Gauteng, ZA