B2B DIGITAL MARKETER (Technical / Engineering)

SRG Recruitment; Gauteng; On-site; ZAR 550,000 - 900,000; Full time

Job summary

SRG Recruitment seeks an experienced B2B marketing professional to lead regional go‑to‑market activities and digital campaigns. You will own messaging, digital presence, and the marketing engine, coordinating events, PR, and lead generation across Africa.

You will write, design, publish and measure campaigns end‑to‑end, using Canva/Figma, WordPress/Webflow, and GA4 reporting. This role requires travel and strong English communication.

Qualifications

• 3–5 years in B2B marketing across industrial, technical, energy, or professional services.
• Full‑stack ability to write, design, build, publish and measure campaigns.
• Design competence with Canva or Figma and basic Adobe Creative Suite.
• Web fluency with WordPress/Webflow and HTML/CSS basics.
• Measurement literacy with GA4, Console, ad managers and Looker Studio reporting.
• Excellent written English with technical terminology understanding.
• Self‑directed, plan ahead and meet deadlines.

Responsibilities

• Messaging and positioning for the group and its entities.
• Go‑to‑market presentations and stakeholder communications.
• Lead social media and LinkedIn‑led B2B strategy.
• Own websites End‑to‑end, including SEO and content.
• Managed paid media and lead generation across LinkedIn, Meta and Google.
• CRM automation using HubSpot or equivalent as the marketing engine.
• Coordinate events, trade shows, client events and regional sponsorships.
• PR, thought leadership, press releases and award submissions.
• Support tender proposals, internal communications, and recruitment marketing.

Tools

HubSpot

WordPress/Webflow

HTML/CSS basics

Canva

Figma

GA4/Looker Studio

LinkedIn Ads

Meta/Google Ads

CMS management

Adobe Creative Suite

Job description

Responsibilities Include:

• Messaging & positioning
• Go‑to‑market presentations
• Social media including LinkedIn‑led B2B strategy
• Websites End‑to‑end ownership of the group and entity sites
• SEO & organic Technical and content SEO. Keywords
• Paid media & lead generation across LinkedIn, Meta and Google
• CRM & automation, HubSpot (or equivalent) as the marketing engine
• Events & exhibitions including trade shows, client events and sponsorships across the region
• PR & thought leadership media relationships, press releases, award submissions
• General business support including proposal and tender presentation support, internal communications, recruitment marketing

Essentials:

• 3–5 years in B2B marketing — industrial, technical, energy, engineering, capital equipment or professional services
• Genuinely full‑stack: you write it, design it, build it, publish it and measure it yourself
• Design competence in Canva and / or Figma, ideally Adobe Creative Suite
• Web fluency: CMS or page builder (WordPress, Webflow or similar) with enough HTML and CSS experience
• Measurement literacy: GA4, Search Console, LinkedIn and Meta ad managers, and reporting in Looker Studio or equivalent
• Excellent written English. Clear, commercial, unfussy, with an understanding of technical terminology
• Self‑directed: You will set the plan and work it without being managed – and meet deadlines

Must have:

• Valid driver’s licence, own vehicle and a valid passport — occasional regional travel
• Exposure to energy, renewables, mining, construction or hospitality industries
• Marketing experience across African markets
• Video and motion basics — shoot, cut, caption, publish
• Time in a private‑equity‑backed or high‑growth business

Correspondence will only be conducted with short listed candidates. Should you not hear from us within 14 days then please consider your application as unsuccessful.