Automotive Dealership Marketing Manager

Placements24; Soweto; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement plan options

Ongoing professional development

Job summary

Placements24 is seeking an Automotive Dealership Marketing Manager to lead marketing for Soweto-based dealerships in Gauteng. You will craft comprehensive plans for new, pre-owned, service, and parts departments, driving traffic and sales through a mix of digital and traditional channels.

The role demands strategic thinking, strong analytics, and proven campaign management across multi-department marketing efforts within the automotive retail sector.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in developing and executing integrated marketing strategies.
• Strong knowledge of digital marketing channels and analytics tools.

Responsibilities

• Develop and implement integrated marketing strategies for dealership sales, service, and parts departments.
• Manage all aspects of digital marketing including website content, SEO/SEM, social media, email marketing, and online advertising.
• Oversee traditional marketing campaigns such as print, radio, and direct mail.
• Analyze campaign performance, track ROI, and report on key metrics.
• Manage the dealership's marketing budget and allocate resources effectively.

Skills

Digital marketing

Marketing strategy

Budget management

Analytics tools

Vendor management

Team leadership

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM systems

SEO/SEM

Job description

About the Role

A reputable automotive dealership group is seeking a creative and strategic Automotive Dealership Marketing Manager to lead marketing initiatives for their dealerships across Soweto and surrounding areas in Gauteng. This role is responsible for developing and executing comprehensive marketing plans to drive customer traffic, increase brand awareness, and boost sales across new and pre-owned vehicles, as well as service and parts departments. You will leverage a mix of digital and traditional marketing channels to achieve business objectives. This is a significant opportunity for a marketing professional with a passion for the automotive industry to shape the brand presence in the Gauteng region. The ideal candidate will be an innovative thinker with strong analytical skills and a proven ability to manage marketing campaigns effectively.

Key Responsibilities

• Develop and implement integrated marketing strategies for dealership sales, service, and parts departments.
• Manage all aspects of digital marketing, including website content, SEO/SEM, social media, email marketing, and online advertising.
• Oversee the creation and execution of traditional marketing campaigns, such as print, radio, and direct mail.
• Analyze marketing campaign performance, track ROI, and provide regular reports on key metrics.
• Manage the dealership's marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with dealership management and department heads to align marketing efforts with business goals.
• Develop and maintain strong relationships with external marketing agencies and vendors.
• Ensure brand consistency across all marketing materials and communications.
• Plan and execute dealership events and promotional activities.
• Stay abreast of automotive industry marketing trends and competitor activities.

Requirements

• Proven experience in marketing management, preferably within the automotive industry or for a retail-focused business.
• Demonstrated success in developing and executing comprehensive marketing strategies.
• Strong knowledge of digital marketing channels and analytics tools (e.g., Google Analytics, social media platforms, CRM systems).
• Excellent written and verbal communication skills.
• Ability to analyze data, interpret trends, and make data-driven decisions.
• Strong project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Experience managing marketing budgets and vendor relationships.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A passion for the automotive industry is highly desirable.

Benefits

Our client offers a competitive salary package and potential for performance-based bonuses. This role provides a significant opportunity for professional growth and impact within a well-established automotive group operating in Soweto and across Gauteng . Benefits may include health insurance, retirement plan options, and opportunities for ongoing professional development. Our client fosters a collaborative and results-oriented work environment, rewarding initiative and strategic thinking.