Audience Journeys & Optimisation Lead

Nedbank; Johannesburg; Presencial; ZAR 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Nedbank is seeking an Insights, Journey and Optimisation Manager to lead planning, delivery, measurement and optimisation of audience-led campaign journeys across paid, owned and MarTech-enabled channels.

You will turn customer-behaviour data into actionable insights to improve targeting, personalisation and conversion, coordinating audience planning, journey design and experimentation with Marketing, Product, Customer Experience and agency partners.

Formación

• Advanced Diploma or Bachelor’s Degree (NQF Level 7) in Marketing, Commerce, Business Management, Digital Marketing, Data/Business Analytics, Customer Experience or a related field.
• Postgraduate qualification in Marketing, Business, Analytics or a related discipline would be advantageous.
• Diploma in Marketing and Communications or Commerce.

Responsabilidades

• Manage audience-first planning across quarterly business planning and campaign planning processes, ensuring that audiences are identified before journey, creative and channel decisions are finalised.
• Monitor audience performance and use audience learnings to improve targeting, personalisation, creative relevance, channel selection and future campaign planning.
• Define and design end-to-end campaign journeys based on the campaign objective, target audience, customer need, journey trigger and intended business outcome.
• Develop and maintain performance reporting that monitors marketing, commercial and customer-experience outcomes.
• Manage the delivery of actionable campaign, audience and journey insights by identifying customer behaviour trends, experience issues, performance gaps, funnel leakage and optimisation opportunities.

Conocimientos

Digital analytics

Funnel analysis

Audience strategy

Journey design

A/B testing

Conversion optimization

Power BI

Excel

Performance dashboards

Educación

Advanced Diploma or Bachelor’s Degree (NQF7) in Marketing, Commerce, Business Management, Digital Marketing, Data/Analytics, or related field

Herramientas

Adobe Journey Optimiser

Adobe Analytics

Power BI

Descripción del empleo

Nedbank is seeking an Insights, Journey and Optimisation Manager to lead planning, delivery, measurement and optimisation of audience-led campaign journeys across paid, owned and MarTech-enabled channels.

You will turn customer-behaviour data into actionable insights to improve targeting, personalisation and conversion, coordinating audience planning, journey design and experimentation with Marketing, Product, Customer Experience and agency partners.