Digital Content Strategist: Audience Growth & Insights

Naspers Ltd; Durban; On-site; ZAR 350,000 - 500,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Retirement savings plan with company-m

Generous paid time off

Tuition assistance

Wellness programs & gym discounts

Job summary

Naspers Ltd in Durban, South Africa is seeking a Digital Content Strategist with 3–5 years of experience in digital content creation, strategy, and analytics to drive audience growth and revenue across its online properties.

You will collaborate with editorial, product and analytics teams to shape brand voice, optimize distribution, and translate data insights into compelling storytelling while ensuring accessibility and brand alignment.

Qualifications

• 3–5 years of proven experience in digital content strategy and analytics.
• Bachelor’s degree in Marketing, Communications, or related field.
• Experience in media, entertainment, or tech sectors preferred.

Responsibilities

• Develop and implement comprehensive digital content strategies that align with brand goals and audience insights.
• Collaborate with editorial, design, product, and SEO teams to create, curate, and optimize multimedia content.
• Analyze performance metrics using analytics tools to refine content tactics and improve ROI.
• Lead content calendar planning, ensuring timely delivery across web, mobile, and social platforms.
• Conduct market research to identify emerging trends, competitor activities, and audience preferences.
• Manage relationships with external content creators, agencies, and influencers.
• Ensure all content adheres to brand guidelines, legal standards, and accessibility requirements.
• Present strategy proposals and performance reports to senior leadership.

Skills

Content strategy

Data-driven decision making

CMS

Analytics

SEO/SEM

Project management

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Media Studies or related field

Tools

Google Analytics

Adobe Analytics

SEO Tools

Job description

Naspers Ltd in Durban, South Africa is seeking a Digital Content Strategist with 3–5 years of experience in digital content creation, strategy, and analytics to drive audience growth and revenue across its online properties.

You will collaborate with editorial, product and analytics teams to shape brand voice, optimize distribution, and translate data insights into compelling storytelling while ensuring accessibility and brand alignment.