Insights & Journey Optimisation Lead

Nedbank; Sandton; On-site; ZAR 1,000,000 - 1,200,000; Full time

Job summary

Nedbank is seeking an Insights, Journey and Optimisation Manager to lead audience-first planning, measurement and continuous optimisation of marketing journeys across paid, owned and MarTech-enabled channels.

You will translate customer behaviour data into actionable insights to improve targeting, personalisation, customer experience and conversion, while guiding stakeholders across Marketing, Product, Data and Agency partners.

Qualifications

• Advanced Diploma or Bachelor’s Degree (NQF Level 7) in Marketing, Commerce, Business Management, Digital Marketing, Data/Business Analytics, Customer Experience or a related field.
• Postgraduate qualification would be advantageous.
• Diploma in Marketing and Communications or Commerce.

Responsibilities

• Manage audience-first planning across quarterly business planning and campaign planning processes.
• Monitor audience performance and use learnings to improve targeting and personalisation.
• Define and design end-to-end campaign journeys based on objectives, audience and business outcomes.
• Develop and maintain performance reporting for marketing, commercial and customer-experience outcomes.
• Analyse campaign and journey performance using analytics, attribution and journey-orchestration platforms.
• Lead continuous optimisation of campaigns and journeys through funnel analysis and experimentation.
• Identify conversion-recovery opportunities across channels and touchpoints.

Skills

Audience strategy

Performance measurement

Data-driven decision-making

Stakeholder collaboration

Education

Bachelor’s Degree (NQF7) in Marketing/Business/Analytics

Tools

Adobe Journey Optimiser

Adobe Analytics

Adobe Experience Platform

Power BI

Google Analytics

AppsFlyer

Job description

Nedbank is seeking an Insights, Journey and Optimisation Manager to lead audience-first planning, measurement and continuous optimisation of marketing journeys across paid, owned and MarTech-enabled channels.

You will translate customer behaviour data into actionable insights to improve targeting, personalisation, customer experience and conversion, while guiding stakeholders across Marketing, Product, Data and Agency partners.