Senior Digital Sales Enablement Lead

Nedbank; Johannesburg; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Nedbank is seeking a Senior Enablement Manager to design, optimise and continuously improve digital sales journeys across our insurance channels. You will bridge customer experience, digital innovation and business growth to enable conversion.

You will lead CX improvements across web, mobile, assisted sales and WhatsApp, collaborate with Digital, Martech, Technology, Product and Operations, and drive a prioritized enablement backlog aligned to business value.

Qualifications

• Minimum 5 years in Digital Sales Journey or Enablement in financial services.
• Proven UX/UI design and digital journey optimisation experience.
• Strong analytical capability: funnel analysis, user behaviour analysis, and conversion optimisation.
• Experience translating customer insights into measurable design improvements.
• Ability to work effectively with business stakeholders, product owners, and technical teams.

Responsibilities

• Lead the design and optimisation of digital customer journeys across web, mobile app, assisted sales, and WhatsApp channels.
• Identify customer experience gaps, friction points, and drop-off areas within digital sales funnels.
• Drive continuous improvement through customer insights, funnel analysis, A/B testing, and data-driven decision-making.
• Translate customer behaviour, channel performance, and emerging digital trends into practical enhancements and enablement opportunities.
• Prioritise and manage a structured digital enablement backlog aligned to business value and strategic objectives.
• Collaborate with cross-functional teams including Digital, Martech, Technology, Product, and Operations to deliver impactful customer experiences.
• Support the ongoing evolution of digital sales capabilities across life and non-life insurance products.

Job description

Nedbank is seeking a Senior Enablement Manager to design, optimise and continuously improve digital sales journeys across our insurance channels. You will bridge customer experience, digital innovation and business growth to enable conversion.

You will lead CX improvements across web, mobile, assisted sales and WhatsApp, collaborate with Digital, Martech, Technology, Product and Operations, and drive a prioritized enablement backlog aligned to business value.