Digital Growth Lead

Potentiam; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Potentiam is seeking a commercially minded Digital Growth Lead to optimise the client’s UK technology-services website as a growth engine for discovery, trust and demand.

The role combines technical SEO, conversion-rate optimisation, content structure, AI-search visibility and commercial reporting to drive qualified enquiries and revenue growth. You will work with WordPress, HTML/CSS, and CMS platforms, leveraging GA4 and CRM integrations to improve buyer journeys.

Qualifications

• 4-7+ years in B2B website optimisation, SEO, CRO, or growth marketing.
• Strong hands-on use of GA4, Google Search Console and SEO tools; Google Tag Manager, heatmaps, and A/B testing are advantageous.
• WordPress experience and working knowledge of HTML/CSS; translate requirements into clear developer briefs.
• Strong grounding in search intent, technical/on-page SEO, information architecture, structured data and conversion optimisation.
• Experience with CRM/marketing-platform integrations, ideally HubSpot, to improve commercial outcomes.

Responsibilities

• Develop and prioritise the website-performance roadmap based on SEO, analytics, user journeys, and conversion insights.
• Improve technical SEO foundations, page performance, metadata, indexing, site structure, and schema.
• Assess AI-search visibility; identify gaps and optimise content for discovery.
• Improve landing pages, service pages, content pathways, UX and CTAs to boost enquiry conversions.
• Establish structured testing, reporting, and optimisation cadence using GA4, Search Console, and heatmaps.
• Manage website integrations with CRM/marketing platforms to ensure reliable lead capture and data flow.
• Brief and quality-assure technical implementation with developers or partners, not owning the codebase.
• Report on commercial contribution including traffic, leads, and pipeline influence.

Skills

B2B SEO

CRO

Digital analytics

Growth marketing

GA4

Tools

GA4

Google Search Console

Google Tag Manager

Heatmaps

A/B Testing

WordPress

HTML/CSS

Webflow

HubSpot CMS

React/Next.js

Job description

Potentiamis a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa, Romania, India, and Brazil, we offer international exposure, real career progression, and the opportunity to work with high-performing global teams.

We combine global opportunity with local support giving you the chance to grow, make an impact, and build a long-term career in a business that's scaling fast.

Global clients. Clear progression. Real opportunity.

About the Opportunity

Our client is an established UK technology-services business with a strong portfolio spanning cybersecurity, AI, data, managed services and modern workplace solutions. They are seeking a commercially minded Digital Growth Lead to make their website a more effective engine for discovery, trust, engagement and qualified demand.

Potentiamis a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa, Romania, India, and Brazil, we offer international exposure, real career progression, and the opportunity to work with high-performing global teams.

We combine global opportunity with local support giving you the chance to grow, make an impact, and build a long-term career in a business that's scaling fast.

Global clients. Clear progression. Real opportunity.

About the Opportunity

Our client is an established UK technology-services business with a strong portfolio spanning cybersecurity, AI, data, managed services and modern workplace solutions. They are seeking a commercially minded Digital Growth Lead to make their website a more effective engine for discovery, trust, engagement and qualified demand.

Purpose of the Role

The Digital Growth Lead will own the evidence-led improvement of the website as a growth channel. The role will increase qualified organic and AI-assisted discovery, improve buyer journeys and convert more visitors into meaningful enquiries. It combines technical SEO, conversion-rate optimisation, content structure, AI search visibility and commercial reporting.

Duties & Responsibilities

• Develop and prioritise the website-performance roadmap, based on SEO, analytics, user-journey and conversion insights.
• Improve technical SEO foundations, page performance, metadata, indexing, site structure, internal linking and schema requirements.
• Assess AI-search and answer-engine visibility; identify competitor and citation gaps, then optimise content for discovery and recommendation.
• Improve landing pages, service pages, content pathways, UX and calls to action to increase meaningful enquiry conversion.
• Establish a structured testing, reporting and optimisation cadence using GA4, Search Console, Tag Manager, heatmaps and funnel analysis.
• Manage website integrations with CRM and marketing platforms, ensuring reliable lead capture, tracking and data flow.
• Brief and quality-assure technical implementation with developers or specialist partners, rather than owning the website codebase.
• Report on commercial contribution, including qualified non-branded traffic, visitor-to-lead conversion, qualified leads and pipeline influence.

Skills & Experience

• 4-7+ years' relevant experience in B2B website optimisation, SEO, CRO, digital analytics or growth marketing.
• Strong hands-on use of GA4, Google Search Console and SEO tools; Google Tag Manager, heatmaps/session recording and A/B testing are highly advantageous.
• Practical WordPress experience and working knowledge of HTML/CSS; able to translate requirements into clear developer briefs and validate delivery.
• Strong grounding in search intent, technical/on-page SEO, information architecture, structured data and conversion optimisation.
• Familiarity with AI search, AEO/GEO and the role of clarity, authority and structure in machine-readable content.
• Experience managing CRM/marketing-platform integrations, ideally including HubSpot, and using data to improve commercial outcomes.
• Webflow, HubSpot CMS, headless CMS platforms and React/Next.js exposure are useful differentiators, not essentials.

Ideal Candidate Profile

You are analytical, pragmatic and outcome-focused. You enjoy getting close to the detail but can explain complex issues clearly to non-technical stakeholders. You are motivated by measurable improvement, comfortable working autonomously and genuinely curious about how AI is changing search and buyer behaviour.

Data Privacy Notice:

The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies.

For any questions regarding data processing related to HR activities, please contact Chantal Endemann at [e-mail].

All data shared with third parties complies with applicable confidentiality and retention requirements.