AI & Go-To-Market Manager

Hire Resolve; Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary based on experience

Job summary

Hire Resolve is seeking an AI & Go-to-Market (GTM) Manager based in Cape Town. The role entails owning and executing the digital and content strategy while collaborating across teams to drive impactful campaigns.

The ideal candidate has over 10 years of experience in B2B tech or SaaS, proficiency in AI tools, and exceptional communication skills. A competitive salary is offered based on experience.

Qualifications

• 10+ years in digital marketing, GTM, or growth marketing, ideally in B2B tech or SaaS.
• Deep understanding of the B2B sales cycle; ability to support sales pipelines.
• Hands-on use of modern AI tools for content creation and operational efficiency.

Responsibilities

• Own and execute digital and content GTM strategy.
• Run high-impact multi-channel campaigns to drive leads.
• Manage website optimization for target European markets.

Skills

Digital marketing experience

Go-to-market strategy

AI tools proficiency

Communication skills

Tools

Salesforce Marketing Cloud

Pardot

HubSpot

WordPress

Job description

An agile sales team based in Cape Town, one of Europe's market leaders in the trade of used software, is seeking an AI & Go-to-Market (GTM) Manager who will own their Digital & Content growth strategy.

Responsibilities

• Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.
• Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
• Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
• Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.
• Web Optimization: Manage and optimize the website to maximize positioning across target European markets.
• Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.
• Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.

Minimum Requirements

• Experience: 10+ years in digital marketing, GTM, or growth marketing, ideally within B2B tech or SaaS.
• Commercial Acumen: Deep understanding of the B2B sales cycle; ability to build marketing strategies that directly support sales pipelines.
• AI Literacy: Hands-on daily use of modern AI tools to scale content creation, automation, and operational efficiency.
• Proven Track Record: Demonstrated ability to build and scale GTM strategies from the ground up.
• Mindset: Self-motivated, highly adaptable, and comfortable thriving in an evolving, fast-paced environment.
• Communication: Exceptional written communication and storytelling skills in English.

Desirable Skills

• MarTech: Practical experience with Salesforce Marketing Cloud, Pardot, or HubSpot.
• CMS: Experience managing and optimizing B2B websites via WordPress.
• Design: Basic proficiency in Canva, Adobe, Figma, or InDesign.
• Languages: Fluency in an additional European language (particularly German or French) is a strong advantage.

Benefits

• Competitive salary based on experience (salary can potentially be more based on experience/skills).