Africa Mid-Market Partnerships Lead

TikTok; Johannesburg; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

TikTok is hiring a Business Partnerships Manager for the Mid-Market in Africa, based in Johannesburg. You will drive revenue growth by expanding the advertiser portfolio, forming ecosystem partnerships, and scaling commercial programs across South Africa and Sub-Saharan Africa.

You will own the advertiser journey from activation through development, Reactivation, and sustained growth, collaborating with cross-functional teams to remove barriers and deliver measurable outcomes for advertisers on

Qualifications

• Extensive experience in digital advertising, media, or ad-tech roles.
• Proven track record of growing advertiser portfolios and driving revenue.
• Deep understanding of the South Africa market and Sub-Saharan Africa region.

Responsibilities

• Own and execute the Mid-Market growth strategy for South Africa with revenue ownership.
• Identify high-potential advertisers based on business potential and scalability.
• Bring vertical expertise to client problems and outcomes.
• Understand platform products and services and how they fit advertiser needs.
• Own advertiser journey from acquisition to sustained growth.
• Balance high-impact client engagement with scalable, repeatable programs.
• Build partnerships with startups, accelerators, agencies, and emerging industries.
• Create repeatable playbooks and adoption models for portfolio expansion.
• Collaborate with Client Solutions and cross-functional teams to remove growth barriers.
• Use data and market insights to inform commercial priorities and decisions.
• Maintain disciplined pipeline, forecasting, and account planning.

Skills

Digital advertising

Revenue growth

Portfolio management

Stakeholder influence

Cross-functional leadership

Job description

TikTok is hiring a Business Partnerships Manager for the Mid-Market in Africa, based in Johannesburg. You will drive revenue growth by expanding the advertiser portfolio, forming ecosystem partnerships, and scaling commercial programs across South Africa and Sub-Saharan Africa.

You will own the advertiser journey from activation through development, Reactivation, and sustained growth, collaborating with cross-functional teams to remove barriers and deliver measurable outcomes for advertisers on