Americas Conference Marketing Lead

Energy Capital & Power

Caracas

Remote

VES 61,683,599 - 87,082,728

Full time

14 days+

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Job summary

Energy Capital & Power is seeking a Regional Marketing Manager – Americas to develop and execute integrated, multi-channel marketing strategies for the company’s conferences and exhibitions across the Americas. You will work with Marketing Director, Event Directors, Sales and content teams to plan campaigns that drive delegate attendance, sponsorship and engagement.

This hands-on role requires a seasoned B2B marketer with strong strategic thinking, CRM/CMS management, content creation, and

Qualifications

Bachelor's Degree in Marketing, Communications, Business or a related discipline.
3–5+ years experience in a Marketing Manager or Senior Marketing role.
Proven experience developing and delivering integrated B2B marketing campaigns.
Experience managing regional or international marketing campaigns across multiple markets.
Demonstrated experience in conference, exhibition, events or B2B marketing is highly desirable.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Experience managing external agencies and suppliers.
Experience negotiating supplier contracts and commercial agreements.
Experience managing marketing budgets and reporting on campaign ROI.
Strong experience using CRM systems, CMS platforms and marketing automation tools.
Solid understanding of digital marketing, email marketing, SEO, paid media and website optimization.
Strong analytical skills with experience reporting on marketing KPIs.
Excellent copywriting, editing and communication skills.

Responsibilities

Develop and deliver integrated, multi-channel marketing strategies and campaigns for ECP's conferences and exhibitions across the Americas.
Manage campaign planning, execution and optimization to achieve delegate, sponsorship, exhibition and brand awareness objectives.
Conduct market research, audience segmentation and competitor analysis to identify growth opportunities and inform marketing strategies.
Plan, execute and optimize digital marketing campaigns across email, social media, paid media, SEO and website channels.
Manage marketing automation, customer journeys, A/B testing and campaign performance to maximize engagement and ROI.
Manage event websites and CMS content to ensure an engaging user experience.
Maintain CRM data quality and leverage marketing technologies and analytics tools to support campaign delivery and reporting.
Develop campaign messaging and produce high-quality marketing content across digital and traditional channels, ensuring consistent brand positioning.
Build and maintain relationships with industry associations, government organizations, media partners, sponsors and other key stakeholders to expand campaign reach and support commercial objectives.
Manage external PR, digital marketing and creative agencies, as well as other marketing suppliers.
Negotiate contracts, manage supplier performance and ensure projects are delivered on time, within budget and to agreed standards.
Manage marketing budgets, monitor campaign expenditure and analyze marketing performance to optimize ROI and achieve agreed KPIs.
Support the successful delivery of conferences and exhibitions through onsite marketing, branding, promotional activities, partner engagement and post-event analysis.
Travel internationally as required to support the Americas event portfolio.
Work closely with cross-functional teams including Sales, Content, Operations and Programming to deliver integrated marketing campaigns.
Mentor and support junior marketing team members where appropriate and contribute to continuous improvement across the marketing function.