Marketing Campaign Lead: Strategy to Execution

SYNC; Venezuela; Presencial; VES 35.242.000 - 61.674.000; Jornada completa

Descripción de la vacante

SYNC is seeking a Marketing Coordinator to develop and execute multi‑channel campaigns for US‑based clients, translating business goals into actionable plans and driving lead generation, engagement, and branding.

The role blends strategic thinking with hands‑on execution across content, social media, email, SEO, and analytics, with ownership from planning to reporting. 4–5 years of experience and a marketing degree are required, with HubSpot/GoHighLevel and Canva/Adobe experience preferred.

Formación

• Fluent in English, written and verbal.
• Minimum of 4–5 years of progressive marketing experience with hands‑on responsibility.
• College Degree in Marketing, Advertising, Communication, Graphic Design, Business, or related field.
• Demonstrated ability to combine marketing strategy with execution.
• Experience managing multi‑channel marketing campaigns and projects.
• Strong understanding of content marketing, social media, email marketing, branding, lead generation, and digital marketing.
• Experience with CRM platforms, marketing automation systems, funnels, workflows, and lead‑nurturing processes.
• Experience with GoHighLevel, HubSpot, or similar CRM/marketing automation platforms is highly preferred.
• Experience using AI tools to support marketing strategy, content creation, research, automation, or productivity is highly preferred.

Responsabilidades

• Develop and execute multi-channel marketing strategies aligned with client business objectives.
• Translate business goals into actionable marketing plans, campaigns, content strategies, timelines, and deliverables.
• Take ownership of marketing campaigns from planning and creation through execution, monitoring, optimization, and reporting.
• Develop and manage content strategies across social media, email, websites, blogs, video, and other relevant channels.
• Manage and optimize social media platforms while ensuring consistent brand positioning, messaging, and visual identity.
• Create and oversee high-quality written, visual, video, and digital marketing assets.
• Provide creative direction and maintain brand consistency across marketing channels and campaigns.
• Develop and execute email marketing campaigns, newsletters, promotional campaigns, and lead‑nurturing sequences.
• Plan, build, and optimize marketing funnels, landing pages, forms, email sequences, and automated workflows.
• Manage or support CRM and marketing automation platforms such as HubSpot, GoHighLevel, or similar systems.
• Manage website content, landing pages, basic SEO, conversion optimization, and other digital marketing initiatives.
• Plan, coordinate, monitor, and optimize paid advertising initiatives across Meta, Google, or other relevant platforms.
• Develop and execute lead‑generation and lead‑nurturing initiatives designed to increase qualified opportunities and conversions.
• Analyze marketing performance across campaigns, social media, email, websites, advertising, and other channels.
• Define, track, and report on relevant marketing KPIs and use performance data to identify optimization opportunities.
• Prepare marketing reports and communicate insights, results, and strategic recommendations to clients and stakeholders.
• Conduct competitor, audience, industry, and market research to identify trends, opportunities, and potential growth initiatives.
• Coordinate webinars, events, launches, promotions, referral programs, partnerships, and other marketing initiatives.
• Manage marketing projects, campaign calendars, deadlines, priorities, and cross‑functional deliverables.
• Collaborate directly with clients, team members, vendors, and other stakeholders to move marketing initiatives forward.
• Proactively identify opportunities to improve marketing processes, systems, automation, content, campaigns, and overall performance.
• Research and implement new marketing tools, technologies, AI solutions, and emerging best practices when appropriate.
• Provide strategic and hands‑on marketing support based on evolving client priorities.

Conocimientos

Multichannel marketing

Campaign management

Content strategy

Analytics

Communication

Self-motivation

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

GoHighLevel

Canva

Adobe Creative Suite

SEO tools

Descripción del empleo

SYNC is seeking a Marketing Coordinator to develop and execute multi‑channel campaigns for US‑based clients, translating business goals into actionable plans and driving lead generation, engagement, and branding.

The role blends strategic thinking with hands‑on execution across content, social media, email, SEO, and analytics, with ownership from planning to reporting. 4–5 years of experience and a marketing degree are required, with HubSpot/GoHighLevel and Canva/Adobe experience preferred.