Zoo Digital Marketing Manager — Drive Campaigns & Growth

Naples-Zoo; Naples (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Life Insurance policy

Supplemental insurance plans

403B Retirement

Tuition Reimbursement

Complimentary Zoo admission

Complimentary and discounted theme-par

Employee discount at gift shop

Job summary

Naples Zoo is seeking a Digital Marketing Manager to drive attendance and revenue through social media, paid digital campaigns, and engaging content. You will coordinate newsletters, update the website, and measure web traffic while collaborating with the Marketing/PR team.

The role requires 3+ years in marketing, nonprofit or cultural attraction experience, and proficiency with SEO, Google Analytics, and ads platforms. Evening/weekend availability may be needed.

Qualifications

• Minimum of 3 years in marketing or a related field.
• Experience with SEO, keyword research, Google Analytics, Google Ads and Facebook ads.
• Proven ability to create engaging content and manage social media.
• Experience working for a nonprofit or cultural attraction is a plus.
• Excellent written and verbal communication with staff, vendors and partners.

Responsibilities

• Create and manage posts and engagement on all social media outlets.
• Develop an optimal posting schedule based on web traffic and engagement.
• Coordinate e-communications and newsletters across departments.
• Provide general support to the Marketing/PR Director and staff.
• Coordinate and update website changes.
• Stay updated with changes on social platforms for maximum impact.
• Manage and evaluate digital campaigns’ effectiveness.
• Coordinate photo shoots and PR tasks as assigned.
• Conduct market research projects.
• Create engaging text, images, and video content.
• Measure web traffic and monitor SEO.

Skills

SEO

Google Analytics

Google Ads

Facebook Ads

Social media management

Content creation

InDesign

Public relations

Communication

Team collaboration

Tools

InDesign

Google Analytics

Job description

Naples Zoo is seeking a Digital Marketing Manager to drive attendance and revenue through social media, paid digital campaigns, and engaging content. You will coordinate newsletters, update the website, and measure web traffic while collaborating with the Marketing/PR team.

The role requires 3+ years in marketing, nonprofit or cultural attraction experience, and proficiency with SEO, Google Analytics, and ads platforms. Evening/weekend availability may be needed.