Digital Marketing Manager — Grow Zoo Attendance & Impact

Naples Zoo; Naples (FL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Life Insurance

403B Retirement

Paid Time Off

Tuition Reimbursement

Holiday Premium Pay

Employee Referral Bonuses

Zoo admission

Theme park discounts

Gift shop discount

Job summary

Naples Zoo is seeking a Digital Marketing Manager to support the Marketing and PR team in creating engaging social content, managing campaigns, and driving attendance. You will oversee posting schedules, newsletters, website updates, and analytics across platforms with focus on SEO and partnerships to boost visibility and revenue.

Ideal candidates have 3+ years in marketing or PR, a bachelor’s degree, nonprofit or cultural attraction experience, and proficiency in Google Analytics, Google Ads,

Qualifications

• Minimum of 3 years of experience in marketing or a related field.
• Bachelor’s degree
• Marketing/PR for non-profit or cultural attraction experience
• InDesign knowledge is a plus
• SEO, keyword research, Google Analytics, Google Ads, Facebook ads
• Proven social media experience
• Proficiency in online marketing strategies and channels
• Creative content delivery
• Excellent written and verbal communication skills
• Detail-oriented with deadlines in fast-paced environments
• Ability to respond to inquiries politely and clearly
• Valid Driver’s License

Responsibilities

• Create and manage posts and engagement on all social media outlets.
• Develop an optimal posting schedule based on web traffic and engagement metrics.
• Coordinate e-communications; write and send newsletters and blasts.
• Support the Director of Marketing and PR and other staff.
• Coordinate and update website changes.
• Stay current with changes in social platforms for maximum effectiveness.
• Manage and evaluate digital campaigns.
• Coordinate photo shoots and interviews; handle PR tasks.
• Conduct market research projects.
• Create engaging text, image and video content.
• Measure web traffic and monitor SEO.

Skills

Social media management

SEO

Google Analytics

Google Ads

Facebook Ads

Instagram

Twitter/X

TikTok

Snapchat

Content creation

Public relations

Education

Bachelor’s degree

Tools

InDesign

Job description

Naples Zoo is seeking a Digital Marketing Manager to support the Marketing and PR team in creating engaging social content, managing campaigns, and driving attendance. You will oversee posting schedules, newsletters, website updates, and analytics across platforms with focus on SEO and partnerships to boost visibility and revenue.

Ideal candidates have 3+ years in marketing or PR, a bachelor’s degree, nonprofit or cultural attraction experience, and proficiency in Google Analytics, Google Ads,