Digital Marketing Manager

Naples Zoo; Naples (FL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Life Insurance

403B Retirement

Paid Time Off

Tuition Reimbursement

Holiday Premium Pay

Employee Referral Bonuses

Zoo admission

Theme park discounts

Gift shop discount

Job summary

Naples Zoo is seeking a Digital Marketing Manager to support the Marketing and PR team in creating engaging social content, managing campaigns, and driving attendance. You will oversee posting schedules, newsletters, website updates, and analytics across platforms with focus on SEO and partnerships to boost visibility and revenue.

Ideal candidates have 3+ years in marketing or PR, a bachelor’s degree, nonprofit or cultural attraction experience, and proficiency in Google Analytics, Google Ads,

Qualifications

• Minimum of 3 years of experience in marketing or a related field.
• Bachelor’s degree
• Marketing/PR for non-profit or cultural attraction experience
• InDesign knowledge is a plus
• SEO, keyword research, Google Analytics, Google Ads, Facebook ads
• Proven social media experience
• Proficiency in online marketing strategies and channels
• Creative content delivery
• Excellent written and verbal communication skills
• Detail-oriented with deadlines in fast-paced environments
• Ability to respond to inquiries politely and clearly
• Valid Driver’s License

Responsibilities

• Create and manage posts and engagement on all social media outlets.
• Develop an optimal posting schedule based on web traffic and engagement metrics.
• Coordinate e-communications; write and send newsletters and blasts.
• Support the Director of Marketing and PR and other staff.
• Coordinate and update website changes.
• Stay current with changes in social platforms for maximum effectiveness.
• Manage and evaluate digital campaigns.
• Coordinate photo shoots and interviews; handle PR tasks.
• Conduct market research projects.
• Create engaging text, image and video content.
• Measure web traffic and monitor SEO.

Skills

Social media management

SEO

Google Analytics

Google Ads

Facebook Ads

Instagram

Twitter/X

TikTok

Snapchat

Content creation

Public relations

Education

Bachelor’s degree

Tools

InDesign

Job description

Position Summary:

The Digital Marketing Manager provides overall support to the varied aspects of the Marketing and Public Relations Department including: creating and managing posts and engagement on all social media outlets, coordinating paid ads for digital campaigns, evaluate the effectiveness of social media and digital campaigns, measure web traffic, and assist with promotions and partnerships to advance the visibility of Naples Zoo with the goal of driving attendance and revenue.

Essential Duties and Responsibilities:

• Create and manage posts and engagement on all social media outlets.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Organize the e-communications schedule across departments; writes, edits and sends out e-newsletter and e-blasts.
• Provides general support to the Director of Marketing and PR, and other staff as assigned.
• Coordinate and update website changes.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Manage and evaluate the effectiveness of digital campaigns.
• Help coordinate photo shoots and interviews, and complete other public relations tasks as assigned.
• Market research projects.
• Create engaging text, image and video content.
• Measure web traffic and monitor SEO.

Qualifications and Experience:

• Minimum of 3 years of experience in marketing or a related field.
• Bachelor’s degree
• Marketing and/or public relations experience working for a non-profit or cultural attraction.
• Experience with design programs such as InDesign is a plus.
• In-depth knowledge of SEO, keyword research, Google Analytics, Google Ads, Facebook ads.
• Proven work experience with social media.
• Familiarity with online marketing strategies and marketing channels.
• Ability to deliver creative content.
• Excellent written verbal and communication skills, as well as interpersonal skills working with the public, vendors, partners, sponsors and staff.
• Detail-oriented and the ability to meet deadlines in a fast-paced environment.
• Ability to respond to common inquiries, requests or complaints from guests and/or staff in a kind and courteous manner.
• Must be able to communicate with guests and staff clearly and effectively.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Proficiency and experience with e-communications and best practices.
• Proficiency in digital marketing channels preferred.
• Expertise in multiple social media platforms (Facebook, Instagram, Twitter, Tik-Tok, Snapchat).
• Strong commitment to the mission of Naples Zoo.
• Willingness to obtain TB test and pass comprehensive background check.
• Must be available to work evenings and weekends as needed.
• Valid Driver’s License

Physical requirements:

The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is regularly required to talk or hear.

SPECIAL INFORMATION

Americans with Disabilities Act (ADA) Compliance

Naples Zoo is an Equal Opportunity Employer. The ADA requires Naples Zoo to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with the Human Resources Office.

As an Equal Opportunity Employer, Naples Zoo is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

Employment Benefits

• Medical, Dental & Vision Health Coverage
• Company paid Life Insurance policy of $25,000
• Supplemental insurance plans available (disability, GAP, accident, critical care)
• 403B Retirement and Investment Opportunities
• Accrued Paid Time Off
• Tuition Reimbursement Program available
• Holiday Premium Pay
• Employee Referral Bonuses
• Complimentary Zoo admission for employees and/or their families after 90 days of employment
• Complimentary and discounted admissions to 75+ Florida theme parks for employee and/or their families
• 30% Employee Discount at Naples Zoo Gift Shop & Zoo cafes