Digital Marketing Manager for Zoo Growth & Engagement

Naples Zoo Inc; Naples (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Company paid Life Insurance policy

Supplemental insurance plans available

403B Retirement and Investment

Tuition Reimbursement Program

Complimentary Zoo admission after 90+

Complimentary and discounted park adm

30% Employee Discount at Zoo shops

Job summary

Naples Zoo Inc in Naples, FL is seeking a Digital Marketing Manager to support the Marketing and PR team by creating and managing posts, coordinating paid digital campaigns, and measuring campaign performance to drive attendance and revenue.

The role requires 3+ years in marketing, nonprofit experience preferred, and strong skills in SEO, Google Analytics, Google Ads, and social media. Proficiency with InDesign is a plus; expect evenings/weekends and a valid driver's license.

Qualifications

• Minimum of 3 years of experience in marketing or a related field.
• Marketing and/or public relations experience working for a non-profit or cultural attraction.
• Experience with design programs such as InDesign is a plus.
• In-depth knowledge of SEO, keyword research, Google Analytics, Google Ads, Facebook ads.
• Proven work experience with social media.
• Familiarity with online marketing strategies and marketing channels.
• Ability to deliver creative content.
• Excellent written verbal and communication skills, as well as interpersonal skills working with the public, vendors, partners, sponsors and staff.
• Detail-oriented and the ability to meet deadlines in a fast-paced environment.
• Ability to respond to common inquiries, requests or complaints from guests and/or staff in a kind and courteous manner.
• Must be available to work evenings and weekends as needed.
• Valid Driver’s License

Responsibilities

• Create and manage posts and engagement on all social media outlets.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Organize the e-communications schedule across departments; writes, edits and sends out e-newsletter and e-blasts.
• Provides general support to the Director of Marketing and PR, and other staff as assigned.
• Coordinate and update website changes.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Manage and evaluate the effectiveness of digital campaigns.
• Help coordinate photo shoots and interviews, and complete other public relations tasks as assigned.
• Market research projects.
• Create engaging text, image and video content.
• Measure web traffic and monitor SEO.

Skills

Social media management

SEO & analytics

Digital advertising

Content creation

Public relations

Non-profit marketing

Copywriting

Communication skills

Team collaboration

Flexible scheduling

Tools

InDesign

Job description

Naples Zoo Inc in Naples, FL is seeking a Digital Marketing Manager to support the Marketing and PR team by creating and managing posts, coordinating paid digital campaigns, and measuring campaign performance to drive attendance and revenue.

The role requires 3+ years in marketing, nonprofit experience preferred, and strong skills in SEO, Google Analytics, Google Ads, and social media. Proficiency with InDesign is a plus; expect evenings/weekends and a valid driver's license.