Digital Marketing Manager

Naples Zoo, Inc.; Naples, Northern (FL, KY); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Life Insurance

Supplemental insurance plans

403B Retirement

Tuition reimbursement

Zoo admission after 90 days

Florida theme parks pass

Employee discount at gift shop

Job summary

Naples Zoo, Inc. is seeking a Digital Marketing Manager in Naples, FL to support the Marketing and PR department. The role focuses on creating and managing social media posts, coordinating paid digital campaigns, evaluating performance, and driving attendance and revenue.

The position requires hands-on experience with SEO, Google Analytics, Google Ads, and multiple social platforms. Candidate should be able to work evenings/weekends and obtain required clearances.

Qualifications

• Minimum of 3 years of experience in marketing or a related field.
• Experience with non-profit or cultural attractions is preferred.
• Proficiency with SEO, Google Analytics, Google Ads and Facebook ads.
• Experience with social media management and public relations.
• Strong written and verbal communication skills.

Responsibilities

• Create and manage social media posts and engagement.
• Develop an optimal posting schedule based on traffic data.
• Organize and send e-newsletters and emails across departments.
• Provide general support to the Marketing/PR Director and staff.
• Coordinate and update website changes.
• Stay up-to-date with changes in social platforms for maximum impact.
• Manage and evaluate digital campaigns.
• Coordinate photo shoots and PR tasks as needed.
• Conduct market research projects.
• Create engaging text, image and video content.
• Measure web traffic and monitor SEO.

Skills

Social media management

SEO

Google Analytics

Google Ads

Facebook Ads

Content creation

Communication skills

Public relations

Vendor relationships

Interpersonal skills

Tools

InDesign

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Marketing Manager

Full Time Naples, FL, US

Position Summary

The Digital Marketing Manager provides overall support to the varied aspects of the Marketing and Public Relations Department including: creating and managing posts and engagement on all social media outlets, coordinating paid ads for digital campaigns, evaluate the effectiveness of social media and digital campaigns, measure web traffic, and assist with promotions and partnerships to advance the visibility of Naples Zoo with the goal of driving attendance and revenue.

Essential Duties and Responsibilities

• Create and manage posts and engagement on all social media outlets.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Organize the e-communications schedule across departments; writes, edits and sends out e-newsletter and e-blasts.
• Provides general support to the Director of Marketing and PR, and other staff as assigned.
• Coordinate and update website changes.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Manage and evaluate the effectiveness of digital campaigns.
• Help coordinate photo shoots and interviews, and complete other public relations tasks as assigned.
• Market research projects.
• Create engaging text, image and video content.
• Measure web traffic and monitor SEO.

Qualifications and Experience

• Minimum of 3 years of experience in marketing or a related field.
• Marketing and/or public relations experience working for a non-profit or cultural attraction.
• Experience with design programs such as InDesign is a plus.
• In-depth knowledge of SEO, keyword research, Google Analytics, Google Ads, Facebook ads.
• Proven work experience with social media.
• Familiarity with online marketing strategies and marketing channels.
• Ability to deliver creative content.
• Excellent written verbal and communication skills, as well as interpersonal skills working with the public, vendors, partners, sponsors and staff.
• Detail-oriented and the ability to meet deadlines in a fast-paced environment.
• Ability to respond to common inquiries, requests or complaints from guests and/or staff in a kind and courteous manner.
• Must be able to communicate with guests and staff clearly and effectively.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Proficiency and experience with e-communications and best practices.
• Expertise in multiple social media platforms (Facebook, Instagram, Twitter, Tik-Tok, Snapchat).
• Strong commitment to the mission of Naples Zoo.
• Willingness to obtain TB test and pass comprehensive background check.
• Must be available to work evenings and weekends as needed.
• Valid Driver’s License

Physical requirements

The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is regularly required to talk or hear.

SPECIAL INFORMATION

Americans with Disabilities Act (ADA) Compliance

Naples Zoo is an Equal Opportunity Employer. The ADA requires Naples Zoo to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with the Human Resources Office.

As an Equal Opportunity Employer, Naples Zoo is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

Benefits

• Company paid Life Insurance policy of $25,000
• Supplemental insurance plans available (disability, GAP, accident, critical care)
• 403B Retirement and Investment Opportunities
• Tuition Reimbursement Program available
• Complimentary Zoo admission for employees and/or their families after 90 days of employment
• Complimentary and discounted admissions to 75+ Florida theme parks for employee and/or their families
• 30% Employee Discount at Naples Zoo Gift Shop & Zoo cafes