Zapply - Head of Paid Media 11/13/2026

RZ HR Studio; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

RZ HR Studio is seeking a hands-on Head of Paid Media to own strategy and budgets for an international DTC brand across multiple markets. You will lead cross-functional collaboration with an agency, Creative, CRO, and Retention teams to scale customer acquisition profitably and drive sustainable growth.

The role focuses on testing new channels, optimizing spend, and delivering forecast-driven results. You will work within EU hours on a full-time, dedicated in-house team.

Qualifications

• Proven hands-on experience in paid media, performance marketing, or growth marketing within an agency or DTC/eCommerce brand.
• Demonstrated experience managing substantial advertising budgets and scaling campaigns efficiently.
• Strong understanding of paid media strategy, budget allocation, campaign optimization, and performance analysis.
• Experience making independent decisions on budget pacing, scaling, and channel performance.

Responsibilities

• Own the paid media strategy and performance across all advertising channels.
• Manage advertising budgets, channel allocation, pacing, and scaling decisions.
• Work with the media-buying agency to oversee campaign execution, launches, and optimization.
• Analyze advertising performance and reallocate budgets based on reliable performance data.
• Identify and test new acquisition channels and growth opportunities.
• Collaborate with the Creative team to evaluate ad performance and provide actionable feedback.
• Challenge underperforming creatives and recommend improvements to hooks, messaging, angles, and concepts.
• Work with CRO and Retention teams to improve the customer journey and acquisition efficiency.
• Build and monitor paid media forecasts, efficiency targets, and growth projections.
• Investigate performance changes, explain forecast variances, and recommend corrective actions.
• Review campaign launches, creative performance, and testing results with the team weekly.
• Use analytics, experimentation, and AI tools to support better advertising decisions.

Skills

Paid media

Performance marketing

Budget management

Data-driven decisions

AI tools usage

Job description

Own Paid Media Growth for a Fast-Scaling International DTC Brand

Netherlands-Based | EU Working Hours
Full-Time | ASAP Start | Dedicated Brand Role
Paid Media Strategy | Budget Management | Performance Marketing

Join a fast-growing men's health and wellness eCommerce brand selling premium supplements across the Netherlands, Belgium, the UK, and the US.

We're looking for a hands-on Head of Paid Media to take ownership of paid advertising channels, manage substantial advertising budgets, and scale customer acquisition profitably.

This is a dedicated, in-house role where you'll work closely with an established media-buying agency, Creative, CRO, and Retention teams to improve advertising performance and drive sustainable growth.

Why You'll Want This Role

• Own paid media strategy, channel performance, and budget allocation for an international DTC brand

• Manage substantial advertising spend with direct responsibility for scaling and efficiency

• Work alongside an established media-buying agency and experienced supplement-brand specialists

• Collaborate with Creative, CRO, and Retention teams to improve acquisition performance

• Lead new-channel testing, budget optimization, and performance forecasting

• Have a direct impact on customer acquisition, advertising efficiency, and business growth

• Join a fast-moving, data-driven team with opportunities to develop your expertise

What You'll Do

• Own the paid media strategy and performance across all advertising channels

• Manage advertising budgets, channel allocation, pacing, and scaling decisions

• Work with the media-buying agency to oversee campaign execution, launches, and optimization

• Analyze advertising performance and reallocate budgets based on reliable performance data

• Identify and test new acquisition channels and growth opportunities

• Collaborate with the Creative team to evaluate ad performance and provide actionable feedback

• Challenge underperforming creatives and recommend improvements to hooks, messaging, angles, and concepts

• Work with CRO and Retention teams to improve the customer journey and acquisition efficiency

• Build and monitor paid media forecasts, efficiency targets, and growth projections

• Investigate performance changes, explain forecast variances, and recommend corrective actions

• Review campaign launches, creative performance, and testing results with the team weekly

• Use analytics, experimentation, and AI tools to support better advertising decisions

What We're Looking For

• Proven hands-on experience in paid media, performance marketing, or growth marketing within an agency or DTC/eCommerce brand

• Demonstrated experience managing substantial advertising budgets and scaling campaigns efficiently

• Strong understanding of paid media strategy, budget allocation, campaign optimization, and performance analysis

• Experience making independent decisions on budget pacing, scaling, and channel performance

• Ability to evaluate advertising results beyond spend and attributed revenue

• Strong understanding of creative performance, testing, and customer acquisition efficiency

• Experience collaborating with media buyers, creative teams, and cross-functional stakeholders

• Comfortable using performance data to explain results, identify issues, and improve forecasts

• Commercially minded, analytical, proactive, and comfortable taking ownership of results

• Interested in continuously developing paid media skills and using AI tools with sound commercial judgment

• Based in the Netherlands and available during EU working hours

• Able to commit full-time to a dedicated in-house role, rather than managing other client accounts

Bonus If You Have

• Agency-side experience managing significant advertising budgets across multiple accounts

• Experience scaling DTC, eCommerce, supplements, or health and wellness brands

• Experience working with external media-buying agencies

• Experience testing and expanding into new paid acquisition channels

• Strong understanding of growth forecasting, creative testing, and cross-channel performance

If you're an experienced Head of Paid Media, Paid Media Lead, or Senior Performance Marketing Manager who knows how to scale advertising spend efficiently, make commercially sound decisions, and turn performance insights into growth, we'd love to hear from you.