Creative Strategist – DTC & Performance Creative

RZ HR Studio; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

RZ HR Studio is seeking a results-driven Creative Strategist for a fast-growing DTC brand. This fully remote role welcomes UK, NL, and US candidates, with a focus on understanding UK consumers and collaborating cross-functionally with creative, media, and CRO teams.

You will translate customer insights into compelling ad concepts, scripts, and briefs; partner with editors, designers, and paid media to test and scale winning ideas while maintaining efficiency.

Qualifications

• Proven experience in performance creative strategy for DTC/eCommerce.
• Ability to develop ad concepts, hooks, scripts, and production briefs.
• Strong copywriting, storytelling, and visual communication skills.
• Experience using customer research, market insights, and performance data to guide concepts.

Responsibilities

• Develop and lead performance creative strategies for international markets.
• Create ad concepts, hooks, scripts, and clear production briefs.
• Translate customer insights into testable direct-response concepts.
• Collaborate with editors, designers, and creators to produce assets.
• Work with Paid Media and CRO teams to optimize spend and results.
• Scale winning concepts across markets, iterate on underperformers.

Skills

Performance creative strategy

Ad concepts

Hooks and angles

Production briefs

Copywriting

Storytelling

Creative testing

Research & insights

Job description

Turn Customer Insights Into Winning Ads for a Fast-Scaling DTC Brand

Remote | UK Preferred | Netherlands & US Candidates Welcome
Full-Time | ASAP Start
Meta Ads | Creative Strategy | Direct-Response Marketing
Netherlands-Based Candidates: 1 Office Day/Week Required

Join a fast-growing men's health and wellness eCommerce brand selling premium supplements across the Netherlands, Belgium, the UK, and the US.

We're looking for a performance-driven Creative Strategist who can turn customer research, market insights, and advertising data into high-converting creative concepts.

UK-based candidates are a particular focus, as we're looking to strengthen our understanding of UK consumers, language, and culture.

Why You'll Want This Role

• Develop performance creative strategies for a fast-scaling international DTC brand

• Own creative concepts from research and scripting to testing and iteration

• Work closely with the Head of Creative, editors, designers, and content creators

• Collaborate with Paid Media and CRO teams to improve advertising performance

• Build creative concepts that can scale ad spend while maintaining target efficiency

• Influence creative direction across major international markets, particularly the UK

• Join a fast-moving, data-driven team where your ideas directly impact growth

What You'll Do

• Research customer pain points, motivations, buying behavior, competitors, and market trends

• Develop compelling ad concepts, hooks, angles, scripts, and creative briefs

• Translate customer insights into testable direct-response creative concepts

• Create clear production briefs with strong visual direction, messaging, and storytelling

• Work with creators, editors, and designers to bring concepts to life

• Develop culturally relevant creative tailored to UK consumers and market preferences

• Collaborate with Paid Media to analyze creative performance, testing results, and efficient ad spend

• Identify winning concepts, develop variations, and scale successful creative angles

• Analyze underperforming creatives and turn learnings into stronger concepts

• Track creative hit rate, qualified ad spend, iteration speed, and testing outcomes

• Ensure advertising claims are accurate, supportable, and appropriate for the products

What We're Looking For

• Proven experience in performance creative strategy, preferably within DTC or eCommerce

• Strong experience developing ad concepts, hooks, scripts, and production briefs

• Demonstrated ability to create winning ads that sustain meaningful spend at target efficiency

• Strong understanding of direct-response advertising, paid social, and creative testing

• Experience using customer research, market insights, and performance data to develop concepts

• Ability to explain your contribution to successful campaigns and what you've learned from unsuccessful tests

• Strong copywriting, storytelling, and visual communication skills

• Comfortable collaborating with Paid Media, editors, designers, and creators

• Highly proactive, organized, and open to feedback and rapid iteration

• Based in the UK, Netherlands, or US

• Netherlands-based candidates must be available to work from the office at least 1 day per week and commit full-time

Bonus If You Have

• Deep understanding of UK consumers, language, culture, and buying behavior

• Experience creating performance ads for supplements, men's health, wellness, or consumer health brands

• Experience developing creative for multiple international markets

• Experience scaling successful creative concepts through structured testing and iteration

If you're an experienced Creative Strategist or Performance Creative Strategist who knows how to turn customer insights into compelling ads that drive profitable growth, we'd love to hear from you.