Media Buyer — Paid Social & Search

Peak 21; United States; Remote; USD 90,000 - 135,000; Full time

Job summary

Peak 21 is seeking a Media Buyer for a D2C baby brand. You’ll own paid media across Meta, Google, TikTok, driving growth from $24M to $75M by Year 4. You’ll work with founders and a creative team, owning a meaningful budget and a fast, data-driven process.

You’ll test strategies, optimize ROAS, CAC, LTV, and collaborate with ops, email/SMS, and wholesale. Remote role across time zones, with a bias for hands-on execution and scalable systems.

Qualifications

• 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands.
• AI native – you use AI as a daily force multiplier for creative, copy, landing pages, and reporting.
• You are a doer, not a delegator, with a track record of moving metrics.
• Experience with Shopify or other D2C platforms is a plus.

Responsibilities

• Own, execute and scale paid media campaigns across Meta, Google, TikTok to drive growth.
• Lead concepting and iteration on ads and creative with a fast feedback loop.
• Run structured experiments: tests on creatives, offers, audiences, and landing pages.
• Monitor ROAS, CAC, LTV, conversion rate, AOV and report findings.
• Collaborate with ops, creative, email/SMS, and wholesale teams while maintaining ownership.
• Stay updated on platform changes and trends and share learnings with the team.

Skills

Paid media

Growth marketing

D2C advertising

Data analysis

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

At Peak 21, we acquire and operate high-performing direct-to-consumer brands across the US, Europe, and beyond. Our portfolio generates over $200M in sales — bootstrapped, profitable, and built for the long term. We don't just buy brands; we scale them.

We're looking for a Media Buyer to join one of our portfolio brands: a beloved D2C baby essentials brand with strong recognition across the US and Europe, currently doing $24M in revenue last year (roughly 50% Shopify/DTC, balance wholesale + Amazon) and growing fast.

The Opportunity: $24M → $75M in 4 Years

This is not a maintenance role. We want to double the Shopify channel year-over-year while driving the overall business to $75M revenue by Year 4. We're scaling paid channels aggressively (Meta, Google, TikTok) and we need someone who can move fast, thinks in systems, and knows what it takes to spend efficiently at scale for a D2C brand.

Paid media is the engine of this brand's DTC growth. You'll have real ownership over a meaningful paid budget, work directly with a creative team producing scroll-stopping content, and be a core part of the growth engine driving us from $24M to $75M. The person who owns it well will naturally grow into owning more: strategy, creative direction, offers, the funnel end-to-end.

Why This Role Stands Out

• Real budget, real decisions, real stakes — You're not executing someone else's strategy. You'll have meaningful spend to manage, the latitude to test, and the trust to make calls.
• Direct access to operators who know how to scale — You'll work closely with Peak 21's founders and have access to mentorship from people who have built D2C brands at scale.
• Front-row seat to the full growth playbook — You'll be the driver behind paid strategy, creative concepting, offer construction, and landing page optimisation — and see how it all connects. The best media buyers who come through Peak 21 learn to own all of it.
• 7-figure upside + guaranteed next chapter — High performance here can lead to serious personal financial outcomes. Peak 21 alumni have already gone on to build incredible companies — this is your on-ramp.

If you're a media buyer who wants to go beyond the ads manager and understand how category-defining D2C brands are actually built, this is for you.

What You'll Do

• Be the PPC master — own, execute and scale paid media campaigns across Meta, Google, TikTok, and emerging channels profitably from launch through optimisation.
• Be the creative strategist savant — lead concepting, briefing, and iteration on thumb-stopping ads and variations. You understand what stops the scroll and converts, and you can articulate that clearly to a creative team.
• Run structured experimentation: creative tests, offer tests, audience tests, landing page tests — and double down on what works.
• Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin. You turn data into clear stories and decisions.
• Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of paid media performance.
• Stay sharp on platform changes, algorithm shifts, and emerging trends — and bring those learnings to the team proactively.

Who You Are

• 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands. We will make exceptions for people without the exact years if you have proven results running ads, landing pages, and offers at a high level.
• AI native - you use AI as a daily force multiplier — generating and editing creative, drafting and iterating copy, spinning up landing pages, automating reporting and workflows.
• You are a doer not a delegator.
• A creative strategist + PPC master. You don’t just "manage ads" — you craft strategy and creative that moves the needle dramatically. You can brief a great ad, give useful feedback, and spot a winning angle before the data confirms it.
• You love the game: the strategy, the creativity, the data, the psychology, the wins, and the lessons from the losses.
• Obsessed with profitable growth and the full customer journey. You think in systems and loops, not just campaigns.
• Low ego, high output, proactive, and comfortable with ambiguity and ownership.
• Excellent at articulating ideas, learnings, and results — both in writing and verbally.
• This role is fully remote. You'll collaborate cross-timezones, so some flexibility to overlap with those hours is appreciated.

Bonus Points (not required)

• Experience scaling a brand through the $5M–$30M+ range.
• Shopify and Klaviyo experience.
• Familiarity with the parent/baby category.
• You’ve run your own paid campaigns for a side project or personal brand.

This is a rare seat at the table. If you’re the operator who wants to help build something meaningful, get world-class mentorship, make real money, and set yourself up for your own future success — we want to hear from you.