YouTube Direct-Response Creative Lead

Triplespeed; Los Angeles (CA); On-site; USD 100,000 - 140,000; Full time

Job summary

Triplespeed is seeking a Creative Strategist to own direct response YouTube creatives, crafting hooks, scripts, offers, and scalable campaigns that convert views into installs and revenue.

You’ll test rapidly, collaborate with editors, designers, creators and media buyers, and drive ad performance across YouTube formats. Grow into a leadership role while shaping a data-driven creative roadmap for our app portfolio.

Qualifications

• 1–5 years in direct response copywriting, creative strategy or performance marketing.
• A track record of YouTube direct response ads with measurable results.
• Strong direct response copywriting and storytelling skills, from a 5-second hook to a 10-minute script that sells.
• A deep understanding of consumer psychology, persuasion and offer construction.
• Hands-on knowledge of Google Ads and YouTube ad formats, and how creative choices affect view rate, retention and conversion.
• Comfort using performance data to make creative calls, and changing direction when the numbers say so.
• Able to turn strategy into clear briefs and direct editors, designers and creators.
• Low ego, fast-moving and high-ownership. You care about the craft, but you care more about whether the work sells.
• A portfolio of YouTube ads or campaigns, ideally with performance metrics.

Responsibilities

• Own creative strategy and drive advertising spend on YouTube across skippable in-stream, Shorts, Demand Gen, app campaigns and YouTube on connected TV.
• Write direct response scripts for every YouTube format: 6- to 15-second bumpers and Shorts, 30- to 90-second in-stream ads, and long-form 2- to 10-minute ads built to persuade and convert.
• Build ads around proven structures: problem, agitate, solve; demos; testimonials; founder and creator-led stories; and clear offers with strong calls to action.
• Research customer psychology, pain points and buying triggers, and turn them into buyer personas, messaging frameworks and creative angles.
• Write the copy that carries every ad: the opening hook, voiceover, on-screen text, offers, end screens and CTAs.
• Brief editors, designers, creators and production partners clearly, and give specific feedback that makes the work better fast.
• Build a steady test-and-learn pipeline: launch concepts, hooks and variations quickly, find winners, and iterate on them.
• Use audience retention curves, skip rate, view rate, CTR, CPA, cost per install and ROAS to decide what to make next.
• Analyze winning and losing ads, ours and competitors’, to find the patterns behind what holds attention and converts.
• Stay ahead of YouTube trends, formats and cultural moments so the work feels native to the platform.
• Shape the creative roadmap across Triplespeed’s app portfolio and build systems to produce and test creative at scale.
• Grow into a leadership role and help build the creative team.

Skills

Direct response copywriting

Creative strategy

Performance marketing

YouTube advertising

Copywriting

Storytelling

Data-driven decisions

Tools

Google Ads

YouTube Ads

Job description

Triplespeed is seeking a Creative Strategist to own direct response YouTube creatives, crafting hooks, scripts, offers, and scalable campaigns that convert views into installs and revenue.

You’ll test rapidly, collaborate with editors, designers, creators and media buyers, and drive ad performance across YouTube formats. Grow into a leadership role while shaping a data-driven creative roadmap for our app portfolio.