Sr. Creative Strategist, DR Performance Marketing

Triplespeed; Los Angeles (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Triplespeed is seeking a Creative Strategist to own direct response creative across paid social and TV. You’ll write hooks, scripts and offers to drive installs, sign-ups and revenue, testing quickly and scaling winners. You’ll collaborate with editors, designers, creators and media buyers, using data such as ROAS, CPA and CTR to guide decisions.

You’ll grow into a leadership role within a fast-growing bootstrapped company, shaping the creative roadmap across multiple apps and markets.

Qualifications

• 1–5 years in direct response copywriting, creative strategy or performance marketing.
• Track record of direct response ads with measurable results on paid social, TV or both.
• Strong DR copywriting and storytelling from a 3-second hook to a 2-minute TV script.
• Understanding of consumer psychology, persuasion and offer construction.
• Hands-on knowledge of Meta, TikTok and YouTube advertising.
• Comfort using performance data to guide creative direction.
• Able to turn strategy into briefs for editors and creators.
• Low ego, fast-moving with high ownership.
• Portfolio of ads or campaigns with performance metrics.

Responsibilities

• Own creative strategy and drive ad spend across paid social and direct response TV/CTV.
• Write scripts for 15–60s social videos, UGC and creator ads, and longer DRTV/CTV spots.
• Research customer psychology and buying triggers to build buyer personas and messaging frameworks.
• Write hooks, headlines, on-screen text, voiceover, offers and CTAs.
• Brief editors, designers and production partners clearly with actionable feedback.
• Build a test-and-learn pipeline to launch concepts and iterate fast.
• Use ROAS, CPA, CTR and conversion data to decide what to make next.
• Analyze winning and losing ads to find patterns that convert.
• Stay ahead of trends and make work feel native to each platform.
• Shape the creative roadmap across Triplespeed’s app portfolio and scale testing.
• Grow into a leadership role and help build the creative team.

Skills

Direct response copywriting

Creative strategy

Performance marketing

Data-driven decision making

Advertising across Meta/TikTok/YouTube

Team collaboration

Portfolio of ads

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

AppLovin

Job description

We incubate viral consumer brands in the United States and scale them until they become independent companies.

In 12 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. We’re one of the fastest-growing bootstrapped companies in the world.

The role

We’re looking for a Creative Strategist to own direct response creative across paid social (Or) TV.

You’ll write the hooks, scripts and offers that turn attention into installs, sign‑ups and revenue, test them fast, and scale what wins. You’ll work closely with editors, designers, creators and media buyers, and your work will be judged by one thing: whether it moves the numbers.

What you’ll do

• Own creative strategy and drive advertising spend across paid social (Meta, TikTok, Snap, YouTube, AppLovin) and direct response TV and connected TV.
• Write direct response scripts for every format: 15- to 60-second social videos, UGC and creator ads, and 30-, 60- and 120-second DRTV and CTV spots with a clear problem, demo, offer and call to action.
• Research customer psychology, pain points and buying triggers, and turn them into buyer personas, messaging frameworks and creative angles.
• Write the copy that carries every ad: hooks, headlines, on-screen text, voiceover, offers, end cards and CTAs.
• Brief editors, designers, creators and production partners clearly, and give specific feedback that makes the work better fast.
• Build a steady test-and-learn pipeline: launch concepts and variations quickly, find winners, and iterate on them.
• Use ROAS, CPA, CTR, hook rate, thumb-stop rate and conversion data to decide what to make next.
• Analyze winning and losing ads, ours and competitors’, to find the patterns behind what converts.
• Stay ahead of trends, formats and cultural moments so the work feels native to each platform.
• Shape the creative roadmap across Triplespeed’s app portfolio and build systems to produce and test creative at scale.
• Grow into a leadership role and help build the creative team.

Who we’re looking for

• 1–5 years in direct response copywriting, creative strategy or performance marketing.
• A track record of direct response ads with measurable results on paid social, TV or both.
• Strong direct response copywriting and storytelling skills, from a 3-second hook to a 2-minute TV script.
• A deep understanding of consumer psychology, persuasion and offer construction.
• Hands‑on knowledge of Meta, TikTok and YouTube advertising.
• Comfort using performance data to make creative calls, and changing direction when the numbers say so.
• Able to turn strategy into clear briefs and direct editors, designers and creators.
• Low ego, fast‑moving and high‑ownership. You care about the craft, but you care more about whether the work sells.
• A portfolio of ads or campaigns, ideally with performance metrics.

Useful but not required

• Experience writing or producing DRTV, infomercial or CTV direct response spots.
• Experience with DTC brands, consumer apps or subscription businesses.
• Experience with UGC and creator‑led ads, media buying, or AI creative tools.
• Experience writing for US consumers across different verticals.

What you get

• Own the creative strategy behind consumer brands reaching millions.
• Work across multiple apps, markets and creative formats, from the feed to the TV screen.
• A direct path to leading a creative team at one of the fastest‑growing bootstrapped companies in the world