Senior Creative Strategist: Scale High-Impact DR Ads

Triplespeed; Los Angeles (CA); Presencial; USD 90.000 - 150.000; Jornada completa

Descripción de la vacante

Triplespeed is seeking a Creative Strategist to own direct response creative across paid social and TV. You’ll write hooks, scripts and offers to drive installs, sign-ups and revenue, testing quickly and scaling winners. You’ll collaborate with editors, designers, creators and media buyers, using data such as ROAS, CPA and CTR to guide decisions.

You’ll grow into a leadership role within a fast-growing bootstrapped company, shaping the creative roadmap across multiple apps and markets.

Formación

• 1–5 years in direct response copywriting, creative strategy or performance marketing.
• Track record of direct response ads with measurable results on paid social, TV or both.
• Strong DR copywriting and storytelling from a 3-second hook to a 2-minute TV script.
• Understanding of consumer psychology, persuasion and offer construction.
• Hands-on knowledge of Meta, TikTok and YouTube advertising.
• Comfort using performance data to guide creative direction.
• Able to turn strategy into briefs for editors and creators.
• Low ego, fast-moving with high ownership.
• Portfolio of ads or campaigns with performance metrics.

Responsabilidades

• Own creative strategy and drive ad spend across paid social and direct response TV/CTV.
• Write scripts for 15–60s social videos, UGC and creator ads, and longer DRTV/CTV spots.
• Research customer psychology and buying triggers to build buyer personas and messaging frameworks.
• Write hooks, headlines, on-screen text, voiceover, offers and CTAs.
• Brief editors, designers and production partners clearly with actionable feedback.
• Build a test-and-learn pipeline to launch concepts and iterate fast.
• Use ROAS, CPA, CTR and conversion data to decide what to make next.
• Analyze winning and losing ads to find patterns that convert.
• Stay ahead of trends and make work feel native to each platform.
• Shape the creative roadmap across Triplespeed’s app portfolio and scale testing.
• Grow into a leadership role and help build the creative team.

Conocimientos

Direct response copywriting

Creative strategy

Performance marketing

Data-driven decision making

Advertising across Meta/TikTok/YouTube

Team collaboration

Portfolio of ads

Herramientas

Meta Ads Manager

TikTok Ads

YouTube Ads

AppLovin

Descripción del empleo

Triplespeed is seeking a Creative Strategist to own direct response creative across paid social and TV. You’ll write hooks, scripts and offers to drive installs, sign-ups and revenue, testing quickly and scaling winners. You’ll collaborate with editors, designers, creators and media buyers, using data such as ROAS, CPA and CTR to guide decisions.

You’ll grow into a leadership role within a fast-growing bootstrapped company, shaping the creative roadmap across multiple apps and markets.