YouTube Channel Growth & Performance Lead

1800Contacts; Draper (UT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Free eye exams for your entire family

Deep discounts on lenses and glasses

Excellent healthcare coverage

401(k) match

Flexible PTO

Tuition reimbursement

Onsite gym

In-house restaurant with discounted or

Job summary

1800Contacts is seeking a Channel Manager to own the end-to-end YouTube advertising strategy and campaign execution. You will optimize performance across YouTube, Shorts, and video placements, while coordinating with Paid Social, Creative, and Analytics teams to drive traffic, leads, and conversions.

You will analyze metrics with YouTube Analytics and Google Ads, run testing programs, and translate insights into actionable recommendations for internal teams.

Qualifications

• Experience managing YouTube advertising campaigns with measurable results.
• Experience with Meta/TikTok paid social platforms and reporting.
• Strong knowledge of YouTube ad formats, targeting, bidding, measurement, and optimization.
• Ability to develop video-first strategies balancing brand and performance.

Responsibilities

• Develop and execute a YouTube-first advertising strategy aligning brand and performance goals.
• Manage all YouTube ads including in-stream, bumper, Shorts, and video placements; optimize via Google Ads.
• Leverage targeting options: custom segments, affinity audiences, remarketing, first-party data.
• Collaborate with Creative to produce platform-specific assets (skippable/non-skippable, Shorts, long-form).
• Analyze YouTube Analytics, Google Ads, and third-party tools to measure view-through rate, watch time, CTR, CPA, conversions.
• Run tests across formats, lengths, messaging, audiences, and strategies to lift performance.
• Support Paid Social campaigns across Meta and TikTok with strategy and reporting.
• Identify cross-channel insights and translate into actionable recommendations.
• Stay updated on industry trends and platform updates to inform tactics.

Skills

YouTube advertising

Paid social platforms

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

YouTube Analytics

Job description

1800Contacts is seeking a Channel Manager to own the end-to-end YouTube advertising strategy and campaign execution. You will optimize performance across YouTube, Shorts, and video placements, while coordinating with Paid Social, Creative, and Analytics teams to drive traffic, leads, and conversions.

You will analyze metrics with YouTube Analytics and Google Ads, run testing programs, and translate insights into actionable recommendations for internal teams.