YouTube Ads Strategist: Brand & Performance Growth

1-800 Contacts; Draper (UT); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Free eye exams for your family

Deep discounts on lenses and services

Excellent healthcare coverage

401(k) match

Flexible PTO

Tuition reimbursement

In-house restaurant with discountedMB

Free snacks and drinks

Full onsite gym

Job summary

SeekWell, the parent company of 1-800 Contacts, is seeking a YouTube advertising Channel Manager to lead end-to-end YouTube campaigns and collaborate with Paid Social, Creative, and Analytics teams. You will optimize ad formats, targeting, and measurement to drive traffic, leads, and conversions.

The role combines brand-building with performance-driven outcomes, working with a cross-functional team. You will analyze performance data, develop testing plans, and translate insights into actionable

Qualifications

• Experience managing YouTube advertising campaigns.
• Working knowledge of paid social platforms (Meta/TikTok) and reporting.
• Strong understanding of YouTube ad formats, targeting and optimization techniques.

Responsibilities

• Develop and execute a YouTube-first advertising strategy aligned with brand and performance goals.
• Manage all YouTube ad campaigns (in-stream, bumper, Shorts) and optimize via Google Ads.
• Leverage targeting options to reach the right viewers and improve key metrics.
• Collaborate with Creative to produce platform-specific assets and ad formats.
• Analyze performance data and translate insights into actionable recommendations.
• Support cross-channel paid social efforts and share learnings with teammates.

Skills

YouTube ads

Paid social

Analytics

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree

Tools

Google Ads

YouTube Analytics

Job description

SeekWell, the parent company of 1-800 Contacts, is seeking a YouTube advertising Channel Manager to lead end-to-end YouTube campaigns and collaborate with Paid Social, Creative, and Analytics teams. You will optimize ad formats, targeting, and measurement to drive traffic, leads, and conversions.

The role combines brand-building with performance-driven outcomes, working with a cross-functional team. You will analyze performance data, develop testing plans, and translate insights into actionable