XR & Virtual Production Marketing Manager

Sony Electronics, Inc.; Los Angeles (CA); Hybrid; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Free Fridays

Early Friday shutdowns

Zusammenfassung

Sony Electronics Inc. in Los Angeles is seeking a New Content Creation Marketing Manager to lead XR and virtual production marketing efforts. You will craft campaigns, highlight user work, and position Sony as a leader in XR content production, collaborating with Cinema marketing and cross-functional teams.

The role requires 5+ years in marketing/communications within XR, cinema, or imaging, and involves travel to engage with film/TV, gaming, education, and industry partners.

Qualifikationen

• 5+ years of marketing/communications, ideally in XR, cinema, VFX, video production, or imaging.
• Understanding of the film and production landscape with established relationships in the community. Bonus

Aufgaben

• Handle marketing and communication efforts for XR and Virtual Production products with oversight from the marketing lead—craft campaigns and messaging to establish and grow Sony's market in these spaces.
• Support relationship development with key contacts for high level XR and virtual content creation in fields from film/TV, to gaming, to education and more.
• Drive content creation, working with users to highlight their work, educate on new tools, and establish Sony as a leader in XR content production.
• Collaborate with cross-functional teams to develop integrated marketing programs that drive awareness, engagement, and sales across direct, channel, and rental partners.
• Support PR strategy and execution for Sony's XR and VP tools—building relationships with press, creators, and key opinion leaders.
• Partner with the Imaging Solutions team to design and execute demand generation activities for production companies, key accounts, and end users.
• Champion the voice of the customer—sharing insights and trends from the field to inform product and marketing strategy.
• Represent Sony at key industry events, trade shows, and festivals—acting as a passionate advocate for the brand.
• Work closely with the marketing lead on activities that support the overall New Content Creation business that includes Sony Cinema Line cameras and OCELLUS in addition to the XR and VP tools.
• Complete reporting and analysis for relevant projects and time periods as requested by management.
• Help develop yearly marketing plans, budgets, and forecasts that support business growth and brand momentum.

Kenntnisse

XR marketing

Cinema marketing

Brand storytelling

Cross-functional collaboration

Jobbeschreibung

Sony Electronics Inc. in Los Angeles is seeking a New Content Creation Marketing Manager to lead XR and virtual production marketing efforts. You will craft campaigns, highlight user work, and position Sony as a leader in XR content production, collaborating with Cinema marketing and cross-functional teams.

The role requires 5+ years in marketing/communications within XR, cinema, or imaging, and involves travel to engage with film/TV, gaming, education, and industry partners.