Cinema Marketing Manager - Emerging Technologies

Sony Electronics, Inc.; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Free Fridays

Early Friday shutdowns

Job summary

Sony Electronics Inc. in Los Angeles is seeking a New Content Creation Marketing Manager to lead XR and virtual production marketing efforts. You will craft campaigns, highlight user work, and position Sony as a leader in XR content production, collaborating with Cinema marketing and cross-functional teams.

The role requires 5+ years in marketing/communications within XR, cinema, or imaging, and involves travel to engage with film/TV, gaming, education, and industry partners.

Qualifications

• 5+ years of marketing/communications, ideally in XR, cinema, VFX, video production, or imaging.
• Understanding of the film and production landscape with established relationships in the community. Bonus

Responsibilities

• Handle marketing and communication efforts for XR and Virtual Production products with oversight from the marketing lead—craft campaigns and messaging to establish and grow Sony's market in these spaces.
• Support relationship development with key contacts for high level XR and virtual content creation in fields from film/TV, to gaming, to education and more.
• Drive content creation, working with users to highlight their work, educate on new tools, and establish Sony as a leader in XR content production.
• Collaborate with cross-functional teams to develop integrated marketing programs that drive awareness, engagement, and sales across direct, channel, and rental partners.
• Support PR strategy and execution for Sony's XR and VP tools—building relationships with press, creators, and key opinion leaders.
• Partner with the Imaging Solutions team to design and execute demand generation activities for production companies, key accounts, and end users.
• Champion the voice of the customer—sharing insights and trends from the field to inform product and marketing strategy.
• Represent Sony at key industry events, trade shows, and festivals—acting as a passionate advocate for the brand.
• Work closely with the marketing lead on activities that support the overall New Content Creation business that includes Sony Cinema Line cameras and OCELLUS in addition to the XR and VP tools.
• Complete reporting and analysis for relevant projects and time periods as requested by management.
• Help develop yearly marketing plans, budgets, and forecasts that support business growth and brand momentum.

Skills

XR marketing

Cinema marketing

Brand storytelling

Cross-functional collaboration

Job description

Sony Electronics Inc. islooking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly "Free Fridays", and early shutdowns on Fridays throughout the year (including half-days during the summer).

Join us on our mission to fill the world with emotion through the power of creativity and technology.

Sony is redefining what's possible in the fields of digital cinema and developing new imaging solutions in spatial capture, virtual production, and augmented reality. As a New Content Creation Marketing Manager, you'll play a pivotal role in Sony's growing presence in these burgeoning fields.

This role is based in LA with some travel to San Diego

as it sits within Sony's Imaging Marketing team and focuses on supporting XYN, a suite of software for the capture, generation, and manipulation of spatial content, as well as other XR (Extended Reality) products including SRD (Spatial Reality Display), mocopi, as well as tools for virtual production. Additionally, this role will help support overall efforts within Sony's Cinema Line products including the acclaimed VENICE and FX Series cameras and our suite of professional lenses and accessories. You'll work hand-in-hand with our Cinema Marketing Lead, Business Management, Business Development, Sales, and the broader Marketing organization to shape how Sony shows up in the XR and cinema spaces-connecting technology, artistry, and storytelling.

We're looking for a creative, strategic, and highly collaborative marketer who's inspired by the idea of helping an iconic brand shake up the world of filmmaking with new tools in 3-dimentional imaging tech.

Responsibilities

• Handle marketing and communication efforts for XR and Virtual Production products with oversight from the marketing lead-crafting campaigns and messaging to establish and grow Sony's market in these spaces.
• Support relationship development with key contacts for high level XR and virtual content creation in fields from film/TV, to gaming, to education and more.
• Drive content creation, working with users to highlight their work, educate on new tools, and establish Sony as a leader in XR content production.
• Collaborate with cross-functional teams to develop integrated marketing programs that drive awareness, engagement, and sales across direct, channel, and rental partners
• Support PR strategy and execution for Sony's XR and VP tools -building relationships with press, creators, and key opinion leaders.
• Partner with the Imaging Solutions team to design and execute demand generation activities for production companies, key accounts, and end users.
• Champion the voice of the customer-sharing insights and trends from the field to inform product and marketing strategy.
• Represent Sony at key industry events, trade shows, and festivals-acting as a passionate advocate for the brand.
• Work closely with the marketing lead on activities that support the overall New Content Creation business that includes Sony Cinema Line cameras and OCELLUS in addition to the XR and VP tools.
• Complete reporting and analysis for relevant projects and time periods as requested by management.
• Help develop yearly marketing plans, budgets, and forecasts that support business growth and brand momentum.

Minimum Requirements

• 5+ years of experience in marketing and/or communications, ideally in the XR, cinema, VFX, video production, or imaging industry.
• Understanding of the film and production landscape with established relationships in the community. Bonus