VP of Marketing — Healthtech Growth & Brand (Hybrid)

XRHealth; Needham (MA); Hybrid; USD 180,000 - 250,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive health benefits

Flexible work environment

Board-level exposure

Job summary

XRHealth is seeking a visionary VP of Marketing to lead our marketing strategy and execution as we scale our immersive XR platform across clinical, payer, and consumer channels. This is a senior leadership role balancing strategic oversight with hands-on execution.

You’ll partner with Sales, Product, and Clinical teams to craft healthcare-focused messaging, drive growth, and translate XRHealth’s outcomes into a compelling market story.

Qualifications

• 10+ years of marketing experience, including 4+ years in a senior leadership role.
• Proven track record of driving growth in B2C and B2B2C environments, ideally in healthtech or digital health.
• Background or familiarity with healthcare marketing regulations (HIPAA considerations, FDA guidance) is a plus.
• Deep expertise across product marketing, demand generation and brand management.
• Strong analytical skills and data-driven decision making.
• Exceptional storytelling and communication abilities.
• Experience building and leading high-performing marketing teams.
• Proficiency with marketing tools (HubSpot, Salesforce, GA).
• Bachelor’s degree in Marketing, Business, or related field.

Responsibilities

• Develop clear, compelling positioning and messaging for XRHealth's products and solutions.
• Lead go-to-market strategies for new product launches and feature releases.
• Create sales enablement materials that articulate XRHealth's value proposition.
• Conduct market research and competitive analysis to inform decisions.
• Build and execute multi-channel demand generation programs for B2C and B2B2C.

Skills

Marketing leadership

Growth marketing

Healthcare domain knowledge

Product marketing

Demand generation

Brand management

Analytics

Storytelling

Team leadership

Marketing tech

Education

Bachelor’s degree in Marketing or related

Tools

HubSpot

Salesforce

Google Analytics

Job description

XRHealth is seeking a visionary VP of Marketing to lead our marketing strategy and execution as we scale our immersive XR platform across clinical, payer, and consumer channels. This is a senior leadership role balancing strategic oversight with hands-on execution.

You’ll partner with Sales, Product, and Clinical teams to craft healthcare-focused messaging, drive growth, and translate XRHealth’s outcomes into a compelling market story.