Cinema Marketing Manager - Emerging Technologies

HellaGoodAudio; Los Angeles (CA); Hybrid; USD 111,000 - 148,000; Full time

Benefits offered by this job

Healthcare benefits

401k with matching

Paid vacation

Paid parental leave

Education assistance

Student loan assistance

Paid sick leave

Hybrid work model

Job summary

Sony Electronics Inc. in Los Angeles is seeking a New Content Creation Marketing Manager to lead XR, cinema, and imaging marketing initiatives.

The role focuses on XR tools like XYN and SRD, as well as Venus/Venice, with travel to San Diego as needed. You will collaborate with Marketing, Business Management, Sales, and Imaging teams to shape campaigns, messaging, and demand generation across XR, VP, and cinema segments.

Qualifications

• 5+ years of marketing/ communications in XR or cinema, VFX, or imaging industries.
• Understanding of film/ production landscape with community connections.
• Storyteller at heart who translates technical innovation into creative narratives.
• Strong collaborator in a matrix organization, able to work across teams.

Responsibilities

• Handle marketing and communications for XR and Virtual Production with guidance from marketing lead.
• Develop relationships with high level XR and virtual content creators across film/TV, gaming, education.
• Drive content creation by highlighting user work and educating on new tools.
• Collaborate cross-functionally to build integrated marketing programs across direct, channel, and rental partners.
• Support PR strategy and relationships with press and key opinion leaders.
• Partner with Imaging Solutions to design demand generation for production companies and end users.
• Champion customer voice to inform product and marketing strategy.
• Represent Sony at industry events, shows, and festivals.
• Work with marketing lead on yearly plans, budgets, forecasts to grow brand momentum.
• Complete reporting and analysis for relevant projects.
• Ensure alignment with Sony Cinema Line cameras and XR/VP tools in broader strategy.

Skills

XR marketing

cinema industry

VFX basics

video production

imaging industry

storytelling

collaboration

strategic thinking

Job description

Sony Electronics Inc. islooking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly "Free Fridays", and early shutdowns on Fridays throughout the year (including half-days during the summer).

Join us on our mission to fill the world with emotion through the power of creativity and technology.

Sony is redefining what’s possible in the fields of digital cinema and developing new imaging solutions in spatial capture, virtual production, and augmented reality. As a New Content Creation Marketing Manager, you’ll play a pivotal role in Sony’s growing presence in these burgeoning fields.This role is based in LA with some travel to San Diego as it sits within Sony’s Imaging Marketing team and focuses on supporting XYN, a suite of software for the capture, generation, and manipulation of spatial content, as well as other XR (Extended Reality) products including SRD (Spatial Reality Display), mocopi, as well as tools for virtual production. Additionally, this role will help support overall efforts within Sony’s Cinema Line products including the acclaimed VENICE and FX Series cameras and our suite of professional lenses and accessories. You’ll work hand-in-hand with our Cinema Marketing Lead, Business Management, Business Development, Sales, and the broader Marketing organization to shape how Sony shows up in the XR and cinema spaces—connecting technology, artistry, and storytelling.

We’re looking for a creative, strategic, and highly collaborative marketer who’s inspired by the idea of helping an iconic brand shake up the world of filmmaking with new tools in 3-dimentional imaging tech.

Responsibilities

• Handle marketing and communication efforts for XR and Virtual Production products with oversight from the marketing lead—crafting campaigns and messaging to establish and grow Sony’s market in these spaces.
• Support relationship development with key contacts for high level XR and virtual content creation in fields from film/TV, to gaming, to education and more.
• Drive content creation, working with users to highlight their work, educate on new tools, and establish Sony as a leader in XR content production.
• Collaborate with cross-functional teams to develop integrated marketing programs that drive awareness, engagement, and sales across direct, channel, and rental partners
• Support PR strategy and execution for Sony’s XR and VP tools —building relationships with press, creators, and key opinion leaders.
• Partner with the Imaging Solutions team to design and execute demand generation activities for production companies, key accounts, and end users.
• Champion the voice of the customer—sharing insights and trends from the field to inform product and marketing strategy.
• Represent Sony at key industry events, trade shows, and festivals—acting as a passionate advocate for the brand.
• Work closely with the marketing lead on activities that support the overall New Content Creation business that includes Sony Cinema Line cameras and OCELLUS in addition to the XR and VP tools.
• Complete reporting and analysis for relevant projects and time periods as requested by management.
• Help develop yearly marketing plans, budgets, and forecasts that support business growth and brand momentum.

Minimum Requirements

• 5+ years of experience in marketing and/or communications, ideally in the XR, cinema, VFX, video production, or imaging industry.
• Understanding of the film and production landscape with established relationships in the community. Bonus points for knowledge of VFX and 3D/Spatial imaging technologies.
• A storyteller at heart—able to translate technical innovation into creative narratives that resonate.
• Strong collaborator who thrives in a matrixed organization, working across teams and disciplines.
• Equally comfortable thinking strategically and executing flawlessly.
• Passionate about where technology meets creativity—and ready to help Sony establish new markets.

The anticipated base pay range for this position is $111,108to $148,143.The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

In addition to a competitive base salary, this position is also eligible for an annual corporate bonus plan, which is based on company performance and is not guaranteed, and a comprehensive benefits package including healthcare benefits (medical, dental, and vision), paid medical leave, a 401k plan with matching company contributions, vacation time, education assistance, student loan assistance program, eighty hours of paid sick leave time annually, and up to twelve weeks paid parental leave.

Honesty, integrity, and ethical conduct are material requirements for the responsibilities outlined above.

Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.

Individuals residing, or applying to work, in California or Philadelphia. The Company will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act, Los Angeles City Fair Chance Act Ordinance, Los Angeles County Fair Chance Act Ordinance, and San Francisco Fair Chance Act Ordinance. Los Angeles applicants can review additional information regarding the Los Angeles City Fair Chance Act here, and Philadelphia applicants here.

Disability Accommodation for Applicants to Sony Electronics Inc. and Sony of Canada ULC

Sony Electronics Inc. and Sony of Canada ULC. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at [e-mail], or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.