X Strategy Lead: Data-Driven Social Growth

Content Creators; San Francisco (CA); On-site; USD 112,000 - 154,000; Full time

Job summary

Harvey is seeking a seasoned Social Strategist to own X strategy and day-to-day execution while collaborating with the broader social team to turn data into actionable programming.

You will analyze cross-channel performance, craft a distinctive voice, and help the company tell a clearer story across LinkedIn, Instagram and YouTube. This role blends strategic thinking with hands-on content creation in a fast-paced environment.

Qualifications

• 5+ years of experience in social strategy, social media, audience development or a related field.
• Deep knowledge of X and a track record of growing or reshaping a meaningful brand presence there.
• Strong editorial judgment and the ability to write sharp copy that fits the platform.
• Experience running an active social channel in a fast-moving environment.
• Strong analytical skills and comfort working with social performance data.
• Ability to explain why content performed the way it did, not just report the numbers.
• Experience using social listening, competitive analysis and share-of-voice data to inform strategy.
• A habit of turning data into specific creative and programming recommendations.
• Experience designing social tests and evaluating the results honestly.
• Familiarity with social publishing, analytics and listening platforms.
• Good instincts for real-time content, reputational risk and sensitive moments.
• Experience presenting insights to senior marketing or company leaders.
• Excellent communication skills and a collaborative way of working.
• Comfort making good calls with incomplete information and shifting priorities.
• Genuine interest in legal technology, AI and how professional work is changing.

Responsibilities

• Own Harvey's X strategy, programming and daily execution.
• Develop a distinctive voice and a clear role for Harvey on the platform.
• Create posts built for X, not LinkedIn content with the formatting changed.
• Find proactive, reactive and real-time opportunities for Harvey to join relevant conversations.
• Support product launches, research, events, partnerships, customer stories and company announcements on X.
• Build recurring formats and programming that give people a reason to come back.
• Write and edit copy that is clear, sharp and right for the platform.
• Monitor replies, mentions and relevant conversations.
• Work with the Social Content and Community Manager on engagement and response coverage.
• Support founder, executive and employee amplification where it makes sense.
• Use sound judgment in moments that carry brand, reputational or customer sensitivity.
• Track changes to X and adjust our approach as the platform evolves.
• Work with Social Manager and Social Content and Community Manager to pull weekly and monthly performance analysis across X, LinkedIn, Instagram and YouTube.
• Collaborate with the social team to go beyond surface metrics and explain what actually drove performance.
• Identify patterns across format, topic, audience, timing, creative approach and distribution.
• Help turn findings into specific programming and creative recommendations.
• Work with third party analytics tools to track follower growth, reach, engagement, clicks, sentiment and other channel-specific signals.
• Analyze performance during major launches, events and campaigns utilizing third party analytics and channel analytics.
• Work with Content Operations on data accuracy, UTMs, reporting processes and dashboards.
• Bring audience and performance insight into quarterly strategy and planning.
• Review owned and third party findings on legal AI conversations, share of voice and competitor activity.
• Separate meaningful signals from routine noise.
• Connect listening and competitive insights with channel performance data to build a fuller picture of what is working.
• Translate audience questions, competitor moves and emerging conversations into programming and creative recommendations.
• Write concise readouts for Social, Marketing and company leadership.
• Flag opportunities and risks early enough for the team to act on them.
• Partner closely with the Social Manager on channel strategy, campaign planning and editorial priorities.
• Help translate company priorities into programming for each platform.
• Bring performance insight into the creative briefing process.
• Support social coverage during major events and launches.
• Collaborate with Content, Communications, Product Marketing, Customer Engagement and Harvey Creative Studio.
• Help build repeatable processes without adding unnecessary approval layers.
• Do the work yourself while also improving how the team makes decisions.

Skills

Social strategy

Social media

Audience development

Digital publishing

Analytical skills

Data storytelling

Editorial judgment

Written copywriting

Real-time content

Stakeholder communication

Presentation

Tools

X

LinkedIn

Instagram

YouTube

Job description

Harvey is seeking a seasoned Social Strategist to own X strategy and day-to-day execution while collaborating with the broader social team to turn data into actionable programming.

You will analyze cross-channel performance, craft a distinctive voice, and help the company tell a clearer story across LinkedIn, Instagram and YouTube. This role blends strategic thinking with hands-on content creation in a fast-paced environment.