Workstation Growth Lead: eCommerce & Mid-Market Strategy

Lenovo; Morrisville (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

Lenovo is seeking a Workstation eCommerce & Mid-Market Strategy & RTM Lead in Morrisville, NC. You will shape the global eCommerce and mid-market strategy for Workstation, spanning direct online, marketplaces, resellers, and partner channels, while aligning with WW eCommerce, Marketing, and Sales teams.

You will evaluate customer needs, channel economics, and market opportunities to drive prioritized routes-to-market, portfolio configurations, and actionable playbooks for growth across

Qualifications

• 5+ years of experience in eCommerce strategy, digital commerce, route-to-market strategy, mid-market sales strategy, product marketing, online merchandising, or a related technology role.
• Bachelor’s degree required; MBA or equivalent experience preferred.

Responsibilities

• Define the Worldwide Workstation strategy for eCommerce and mid-market channels, identifying growth opportunities across direct online, marketplaces, online resellers, inside sales, and partner-supported routes.
• Assess customer needs, buying behaviors, route economics, and market opportunities to recommend the most effective route-to-market approach for each opportunity.
• Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales teams to ensure Workstation priorities, customer requirements, and growth opportunities are reflected in broader digital and go-to-market plans.
• Work with Product Operations to define Workstation portfolio, configuration, assortment, lifecycle, availability, packaging, and bundle requirements that inform WW Portfolio planning and investment decisions.
• Analyze traffic, conversion, attach rates, average selling price, product mix, margin, sell-through, pipeline, and customer engagement data to identify opportunities and recommend actions.
• Partner with Business Activation teams to translate aligned strategies into geo-ready recommendations and playbooks, taking into account market maturity, platform capabilities, channel dynamics, and local business needs.
• Define business objectives, success measures, leading indicators, and decision criteria to evaluate performance and inform recommendations to scale, adjust, pause, or stop initiatives.

Skills

eCommerce strategy

digital commerce

route-to-market

mid-market sales strategy

product marketing

online merchandising

Education

Bachelor’s degree

MBA or equivalent experience

Job description

Lenovo is seeking a Workstation eCommerce & Mid-Market Strategy & RTM Lead in Morrisville, NC. You will shape the global eCommerce and mid-market strategy for Workstation, spanning direct online, marketplaces, resellers, and partner channels, while aligning with WW eCommerce, Marketing, and Sales teams.

You will evaluate customer needs, channel economics, and market opportunities to drive prioritized routes-to-market, portfolio configurations, and actionable playbooks for growth across