WordPress & Email Marketing Specialist

University of Texas at Austin

Austin (TX)

On-site

USD 63,000 - 77,000

Full time

8 days ago

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Benefits offered by this job

Competitive health benefits

Paid vacation and holidays

Professional development opportunities

Tuition assistance

Job summary

The Digital Marketing Coordinator at The University of Texas at Austin’s Cockrell School of Engineering leads web and email marketing efforts, shaping audiences, content and analytics to improve performance. You’ll manage WordPress multisites, drive SEO and accessibility, and partner with teams to deliver cohesive digital experiences.

The role requires strong technical and strategic skills, hands-on execution, and a commitment to data-driven optimization across channels.

Qualifications

Bachelor's degree in a related field is required.
Five (5) years of experience in email and website management for marketing and communications.
Experience managing and improving websites in a CMS, including landing pages and audience-focused content.
Working knowledge of HTML/CSS and ability to troubleshoot basic front-end issues.
Experience with email marketing, including segmentation, QA and distribution.
Ability to use analytics, SEO, accessibility and UX best practices to improve digital performance.
Strong judgment, communication and ability to independently move work from strategy through execution.

Responsibilities

Web Experience, Governance and Continuous Improvement: Own and improve WordPress multisite experience; create/edit webpages and landing pages; maintain IA; ensure content is audience-focused, current, accessible and visually effective.
Email Marketing and Digital Campaign Execution: Manage and execute email marketing program, including segmentation, templates, QA, testing, scheduling and distribution.
Analytics, Testing and Audience Optimization: Monitor and analyze web, email and digital campaign performance; translate data into actionable recommendations; develop testing and optimization efforts.
SEO, Accessibility and Digital Content Optimization: Apply SEO, accessibility and UX best practices; optimize content; provide guidance to content contributors.
Digital Innovation and Technical Implementation: Identify opportunities to improve digital experiences; implement front-end improvements using HTML/CSS; collaborate with designers and IT.
Perform other duties as assigned.