SEO & Email Marketing Content Specialist

Karolinska Institutet; Fort Worth (TX); Hybrid; USD 40,000 - 55,000; Full time

Job summary

Texas Wesleyan University is seeking a Marketing Communication Specialist to develop and execute email campaigns, write for the university website, blogs, and news content, and support the Marketing and Communications team.

The role involves SEO/GEO content planning, ensuring content adherence to AP style and quality standards, and collaborating with the Digital Media team to optimize conversions across channels.

Qualifications

• Bachelor's degree in marketing or related field required.
• Experience with CMS and CRM systems preferred.
• Familiarity with SEO, SEM, and email marketing best practices.
• Experience with Google Keyword Planner.
• Strong copywriting and proofreading in AP style.

Responsibilities

• Write and publish SEO-optimized web copy for txwes.edu.
• Create and edit marketing emails in Slate CRM with mobile-friendly templates.
• Research blog topics aligned with SEO strategy and write posts for txwes.edu blog.
• Review and edit blog posts from agency partners; support content projects across Marketing & Communications.
• Maintain brand identity across websites, emails and digital materials.

Skills

SEO fundamentals

Digital copywriting

CMS and CRM workflows

AP style editing

Proofreading and editing

Education

Bachelor's degree in marketing

Tools

CMS

CRM

Slate CRM

Google Keyword Planner

Job description

Texas Wesleyan University is seeking a Marketing Communication Specialist to develop and execute email campaigns, write for the university website, blogs, and news content, and support the Marketing and Communications team.

The role involves SEO/GEO content planning, ensuring content adherence to AP style and quality standards, and collaborating with the Digital Media team to optimize conversions across channels.