Women’s & Apparel Design Exploration Lead

Under Armour, Inc; Baltimore (MD); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

UA Give Back volunteer days

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Senior Lead for Women’s & Apparel Design Exploration to identify growth opportunities and translate consumer and cultural insights into new product ideas.

You will create concepts, visuals, and prototypes, collaborating across Women’s, Apparel Design, Product Management, and Manufacturing to shape future product direction. The role emphasizes exploration with a creator-first mindset, partnerships with cross-functional teams, and the use of AI-enabled tools to

Qualifications

• Experience in Apparel Design, Women's Design, Innovation, Concept Design, Product Creation, or a related creative product environment.
• Deep understanding of Women's consumers, apparel trends, cultural influences, athlete needs, marketplace dynamics, and product opportunities.
• Strong concept development, visualization, storytelling, creative judgment, and product sensibility.
• Ability to translate consumer, cultural, and business insights into compelling design opportunities and tangible product possibilities.
• Experience using AI-enabled design tools, visualization platforms, and emerging creative technologies to support design exploration and iteration.
• Strong communication, collaboration, and influence skills, with the ability to build alignment across cross-functional partners and teams with shared or competing priorities.
• Ability to balance future-focused exploration with consumer relevance, athlete credibility, and commercial opportunity.

Responsibilities

• Identify emerging consumer shifts, athlete needs, cultural movements, and opportunity spaces across Women's and Apparel, translating insights into concepts, inspiration, and actionable product direction.
• Explore new forms, materials, constructions, aesthetics, and product opportunities that strengthen Under Armour's relevance and competitive position with key consumers.
• Develop concepts, visualizations, exploratory prototypes, design assets, inspiration platforms, and opportunity narratives that help teams evaluate and pursue new product possibilities.
• Partner closely with Women's, Apparel Design, Product Management, Merchandising, Innovation, Development, Testing, strategic factory, manufacturing, supply chain, materials, and technology partners to connect exploration to category priorities and business outcomes.
• Support Greenhouse and exploratory initiatives by contributing design concepts, visual assets, and opportunity platforms that help move ideas through exploration, incubation, and potential commercialization.
• Leverage AI-enabled design tools, visualization technologies, and emerging creative methods to accelerate concept generation, design iteration, and creative exploration.
• Help build Design Exploration as a strategic capability within Product Creation by sharing insights, fostering curiosity and experimentation, and expanding adoption of future-focused design methodologies.

Skills

Apparel Design

Women's Design

Innovation

Concept Design

Product Creation

Creative thinking

Cross-functional collaboration

Job description

Under Armour, Inc. is seeking a Senior Lead for Women’s & Apparel Design Exploration to identify growth opportunities and translate consumer and cultural insights into new product ideas.

You will create concepts, visuals, and prototypes, collaborating across Women’s, Apparel Design, Product Management, and Manufacturing to shape future product direction. The role emphasizes exploration with a creator-first mindset, partnerships with cross-functional teams, and the use of AI-enabled tools to