Sr. Lead, Women's & Apparel Design Exploration

Under Armour; Baltimore (MD); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid volunteer days

Merchandise discounts

401(k) matching

Maternity/Parental Leave

Health & fitness benefits

Job summary

Under Armour is seeking a Senior Lead, Women's & Apparel Design Exploration to identify growth opportunities and translate consumer behavior, cultural shifts, and athlete needs into actionable product directions. You will create concepts, visuals, and exploration prototypes while partnering with Women's leadership to align with long-term business objectives.

The role emphasizes collaboration across design, product management, merchandising, innovation, and manufacturing, with a hybrid schedule

Qualifications

• Experience in Apparel Design, Women's Design, Innovation, Concept Design, Product Creation or related creative environment.
• Deep understanding of Women's consumers, apparel trends and marketplace dynamics.
• Strong concept development, visualization, storytelling and product sensibility.

Responsibilities

• Identify growth opportunities in Women's and Apparel and translate insights into concepts and directions.
• Explore new forms, materials, constructions, aesthetics and product opportunities.
• Develop concepts, visualizations, prototypes, assets and narratives for exploration.
• Collaborate with cross-functional partners to align exploration with category priorities.
• Support exploratory initiatives and contribute design concepts to move ideas forward.
• Leverage AI-enabled tools to accelerate concept generation and iteration.
• Help grow Design Exploration as a strategic capability within Product Creation.

Skills

Apparel Design

Women's Design

Innovation

Concept Design

Product Creation

Creative environment

Tools

AI-enabled design tools

Visualization platforms

Job description

Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
Purpose of Role
The Senior Lead, Women's & Apparel Design Exploration is responsible for identifying future growth opportunities and creating exploratory design work that supports Women's and Apparel across Under Armour. Reporting to the Director, Exploratory Design, this role translates consumer behavior, cultural shifts, athlete needs, emerging technologies, marketplace dynamics, and design trends into actionable product opportunities. This teammate is a creator first, developing concepts, inspiration, visual assets, and exploratory product ideas that help Product Creation teams uncover unmet needs, challenge convention, and shape future product direction. The role also maintains a close partnership with Women's leadership through a dotted-line relationship to ensure exploration priorities remain aligned with long-term Women's business objectives and growth opportunities.
Your Impact

• Identify emerging consumer shifts, athlete needs, cultural movements, and opportunity spaces across Women's and Apparel, translating insights into concepts, inspiration, and actionable product direction.
• Explore new forms, materials, constructions, aesthetics, and product opportunities that strengthen Under Armour's relevance and competitive position with key consumers.
• Develop concepts, visualizations, exploratory prototypes, design assets, inspiration platforms, and opportunity narratives that help teams evaluate and pursue new product possibilities.
• Partner closely with Women's, Apparel Design, Product Management, Merchandising, Innovation, Development, Testing, strategic factory, manufacturing, supply chain, materials, and technology partners to connect exploration to category priorities and business outcomes.
• Support Greenhouse and exploratory initiatives by contributing design concepts, visual assets, and opportunity platforms that help move ideas through exploration, incubation, and potential commercialization.
• Leverage AI-enabled design tools, visualization technologies, and emerging creative methods to accelerate concept generation, design iteration, and creative exploration.
• Help build Design Exploration as a strategic capability within Product Creation by sharing insights, fostering curiosity and experimentation, and expanding adoption of future-focused design methodologies.
  

• Experience in Apparel Design, Women's Design, Innovation, Concept Design, Product Creation, or a related creative product environment.
• Deep understanding of Women's consumers, apparel trends, cultural influences, athlete needs, marketplace dynamics, and product opportunities.
• Strong concept development, visualization, storytelling, creative judgment, and product sensibility.
• Ability to translate consumer, cultural, and business insights into compelling design opportunities and tangible product possibilities.
• Experience using AI-enabled design tools, visualization platforms, and emerging creative technologies to support design exploration and iteration.
• Strong communication, collaboration, and influence skills, with the ability to build alignment across cross-functional partners and teams with shared or competing priorities.
• Ability to balance future-focused exploration with consumer relevance, athlete credibility, and commercial opportunity.
  

• Location: This individual must reside within commuting distance from our Baltimore, MD (HQ) office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: As needed to support product creation, partner engagement, and exploratory development.
  

Relocation may be provided up to a specified amount

Base Compensation
$110,000.00-$150,000.00 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
  

Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].