Winery Tasting Room Leader — Guest Experience & Sales

Pirtle Winery; Weston (MO); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Tip pooling

Direct deposit every 2 weeks

Performance-based bonus

Employee wine discounts

Job summary

Pirtle Winery in Weston, MO is seeking a Tasting Room Manager to lead daily operations, deliver exceptional guest experiences, grow the wine club, and uphold hospitality standards. The role also supports restaurant operations at the sister property.

You will hire and train staff, manage POS systems (Toast, Square, Vinoshipper, Homebase), monitor inventory, and collaborate with marketing and events to boost visitation and sales.

Qualifications

• Prefer minimum 2-3 years of hospitality, retail, wine, or tasting room management experience.
• Strong leadership and team management skills.
• Excellent communication and customer service abilities.
• Proven ability to meet sales goals and drive revenue growth.
• Knowledge of wine and wine production preferred.
• Experience with POS systems and inventory management.
• Ability to work weekends, holidays, and occasional evenings as required.

Responsibilities

• Deliver and maintain an exceptional tasting room experience for all guests.
• Create a welcoming, educational, and engaging environment that reflects the winery's brand and values.
• Handle guest concerns professionally and ensure timely resolution of issues.
• Foster long-term relationships with customers, wine club members, and local partners.
• Meet or exceed tasting room sales goals and key performance metrics.
• Drive wine sales, wine club memberships, and event participation.
• Train staff in effective sales techniques, wine education, and customer engagement.
• Monitor inventory levels and coordinate wine restocking and merchandising.
• Recruit, hire, train, schedule, and supervise tasting room staff.
• Conduct regular staff meetings and ongoing coaching.
• Promote a positive, team-oriented work environment.
• Ensure staff adherence to company policies, procedures, and service standards.
• Collaborate with restaurant team for staffing, menu planning, and ordering.
• Oversee daily opening and closing procedures.
• Manage point-of-sale systems, cash handling, and daily sales reporting.
• Ensure compliance with all alcohol service regulations and winery policies.
• Maintain cleanliness, organization, and presentation of the tasting room and outdoor guest areas.
• Complete weekly ordering for tasting room and restaurant.
• Assist with planning and execution of winery events, private tastings, and special promotions.
• Collaborate with marketing efforts to increase visitation and customer engagement.
• Represent the winery professionally within the community and at industry events when needed.

Skills

Hospitality management

Leadership

Customer service

Sales growth

Communication

Tools

Toast

Square

Vinoshipper

Homebase

Job description

Pirtle Winery in Weston, MO is seeking a Tasting Room Manager to lead daily operations, deliver exceptional guest experiences, grow the wine club, and uphold hospitality standards. The role also supports restaurant operations at the sister property.

You will hire and train staff, manage POS systems (Toast, Square, Vinoshipper, Homebase), monitor inventory, and collaborate with marketing and events to boost visitation and sales.