Winery Hospitality & Experience Manager

Tasting Room Expo; Prosser, Northern (WA, KY); Hybrid; USD 65,000 - 76,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K

Paid time off and holidays

Employee wine discounts

Complimentary or discounted tastings

Professional development

Job summary

Evergreen Family Wines is seeking a Hospitality & Experience Manager to lead guest experiences across Prosser, Leavenworth, and Woodinville. You will design and launch site-specific events, collaborate with tasting room teams, and manage a marketing and events budget to drive foot traffic and brand engagement.

You bring 4+ years in event creation or regional hospitality, travel ability, and an entrepreneurial spirit to write playbooks, not follow them.

Qualifications

• 4+ years in event creation, experiential marketing, or regional hospitality management.
• Proven track record of managing dedicated marketing/event budgets and designing guest concepts that increase foot traffic and revenue.
• Entrepreneurial spirit with ability to work independently while collaborating with a team.
• Strong knowledge of Washington wine landscape, tourism trends, and direct-to-consumer wine sales strategies.
• Willingness to travel regularly between Prosser, Leavenworth, and Woodinville.

Responsibilities

• Regional Experience & Concept Design: conceive, develop, and launch site-specific guest experiences for three locations; ensure brand consistency while tailoring programs regionally.
• Event Creation & Budget Management: plan, promote, and execute events; manage the marketing budget and measure ROI.

Skills

Event creation

Experiential marketing

Hospitality management

Budget management

Travel coordination

Job description

Join the Team at Evergreen Family Wines!

Are you a creative powerhouse, a natural self-starter, and someone who thrives on turning big ideas into unforgettable experiences? Do you love collaborating with a fun, energetic team that shares a massive passion for great wine? If so, we want you to shape the future of our guest experiences across Washington state.

Driven by a simple philosophy: Know what’s in your glass, Evergreen Family Wines prides itself on making delicious, approachable, and sustainable wines defined by transparency with no concentrates, no added sugar, and a commitment to purity.

Delivering a long history of high-quality, award-winning wines rooted in 3,000 acres of sustainably farmed estate vineyards across eastern Washington.

We deliver award-winning wines with an unpretentious approach, fostering fun and inviting atmospheres no matter where you find us!

Now, we are looking for an innovative Hospitality & Experience Manager to take the reins of our three distinct regional tasting rooms in Prosser, Leavenworth and Woodinville. Backed by a dedicated marketing and event budget, you will have the creative freedom to design, launch, and execute site-specific events and experiences that connect new and existing customers to our incredible portfolio. If you are ready to bring your energy to a fast-growing, passionate wine family and leave your creative mark across the state, read on!

The Ideal Candidate

You are a highly creative, energetic self-starter who thrives on bringing fresh ideas to life. You don’t wait for a playbook, you write it. You love the challenge of building unique experiences from the ground up and are passionate about collaborating with a fun, high-energy team across multiple locations to create unforgettable moments for our guests.

Position Overview

• Role: Winery Hospitality & Experience Manager
• Reports To: Controller
• Location: Multi-site (Regular travel to our 3 tasting rooms: Prosser, Leavenworth, Woodinville)
• Job Type: Full-time
• Compensation: We offer a competitive annual salary of $65,000 to $76,000, depending on experience, qualifications, and overall fit for the role.

Key Responsibilities

Regional Experience & Concept Design

• Collaborate with tasting room managers to conceive, develop, and launch creative guest experiences tailored to the unique demographics, tourism patterns, and local culture of each of our three locations.
• Maintain brand and culture consistency across all locations while ensuring each tasting room features site-specific programming that attracts both new and existing local customers.
• Collaborate with local winemaking and tasting room managers to build elevated food-and-wine pairing experiences that resonate regionally.
• Establish experience delivery guidelines and train site-specific tasting room staff to execute these concepts flawlessly.

Event Creation & Budget Management

• Lead the end-to-end planning, regional promotion, and execution of public and private events, from intimate winemaker dinners to large-scale seasonal activations.
• Oversee a dedicated marketing and event budget, strategically allocating funds across the three locations to maximize impact and foot traffic.
• Establish recurring event concepts designed specifically to counter regional off-season dips and increase off-peak traffic.
• Track, analyze, and report on event ROI, ticket sales, budget variances, and secondary wine sales to measure success and refine future strategies.

Local Outreach & Customer Acquisition

• Collaborate with tasting room managers and regional vendors to design localized outreach strategies that drive traffic to each specific tasting room.
• Cultivate deep relationships with local business communities, regional tourism boards (e.g., Visit Seattle, Cruise Tours, Yakima Valley Tourism), hotels, and corporate event planners.
• Position on-site events as the primary customer acquisition funnel for brand-wide Wine Club sign-ups and mailing list growth.

Requirements & Qualifications

• Experience: 4+ years in event creation, experiential marketing, or regional hospitality management. Experience managing activations across geographically diverse locations is highly preferred.
• Skills: Proven track record of managing dedicated marketing/event budgets and designing unique guest concepts that measurably increase foot traffic and revenue.
• Mindset: An entrepreneurial spirit with the ability to work independently while remaining a deeply collaborative team player.
• Knowledge: Strong understanding of the Washington state wine landscape, regional tourism trends, and direct-to-consumer (DTC) wine sales strategies.
• Travel: Ability and willingness to travel regularly between our three tasting room locations: Prosser, Leavenworth, and Woodinville.
• Physical Requirements: Ability to stand for long periods during events and lift up to 40 pounds.

Benefits & Perks

We believe great work should come with meaningful support and a few enjoyable perks along the way. Depending on eligibility and position, team members may have access to benefits including:

• Medical, dental, and vision insurance
• 401K
• Paid time off and paid holidays
• Employee wine discounts
• Complimentary or discounted tastings
• Opportunities to attend winery events and experiences
• Professional development and growth opportunities
• A collaborative, team-focused work environment
• The opportunity to be part of a growing Washington wine company

Specific benefits and eligibility may vary by position and employment status.