Wine Equipment Sales Manager | Hybrid (NorCal)

Nelson Connects; Santa Rosa (CA); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Health insurance

Dental insurance

Vision insurance

Flexible spending account

Paid time off

Cell phone reimbursement

Job summary

Nelson Connects in Sonoma County, CA, seeks a Sales Manager to lead equipment sales across Northern California. The role is hybrid, with travel to customers and project sites. Base compensation ranges 100K–140K plus bonus, reflecting capital equipment and winery-focused sales expertise.

The ideal candidate understands winery operations, discusses equipment solutions with winemakers and managers, and drives revenue through consultative, long-cycle selling and strategic account development.

Qualifications

• Experience selling winery or capital equipment.
• Strong understanding of winery operations and equipment.
• Experience with consultative sales cycles and long deal cycles.
• Based in Sonoma County or able to work from there.
• Willingness to travel across Northern California and beyond.

Responsibilities

• Expand relationships with existing winery customers and develop new accounts.
• Identify current and future equipment needs with winemakers and managers.
• Develop customized equipment proposals and presentations.
• Manage sales process from opportunity to delivery and training.
• Collaborate with service, logistics and suppliers to ensure project success.

Skills

Winery equipment sales

Capital equipment sales

Technical equipment sales

Industrial processing equipment

Consultative selling

Education

Bachelor's degree in engineering

Equivalent industry experience

Job description

Nelson Connects in Sonoma County, CA, seeks a Sales Manager to lead equipment sales across Northern California. The role is hybrid, with travel to customers and project sites. Base compensation ranges 100K–140K plus bonus, reflecting capital equipment and winery-focused sales expertise.

The ideal candidate understands winery operations, discusses equipment solutions with winemakers and managers, and drives revenue through consultative, long-cycle selling and strategic account development.