Sales Manager – Wine Equipment

Nelson Connects; Santa Rosa (CA); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Health insurance

Dental insurance

Vision insurance

Flexible spending account

Paid time off

Cell phone reimbursement

Job summary

Nelson Connects in Sonoma County, CA, seeks a Sales Manager to lead equipment sales across Northern California. The role is hybrid, with travel to customers and project sites. Base compensation ranges 100K–140K plus bonus, reflecting capital equipment and winery-focused sales expertise.

The ideal candidate understands winery operations, discusses equipment solutions with winemakers and managers, and drives revenue through consultative, long-cycle selling and strategic account development.

Qualifications

• Experience selling winery or capital equipment.
• Strong understanding of winery operations and equipment.
• Experience with consultative sales cycles and long deal cycles.
• Based in Sonoma County or able to work from there.
• Willingness to travel across Northern California and beyond.

Responsibilities

• Expand relationships with existing winery customers and develop new accounts.
• Identify current and future equipment needs with winemakers and managers.
• Develop customized equipment proposals and presentations.
• Manage sales process from opportunity to delivery and training.
• Collaborate with service, logistics and suppliers to ensure project success.

Skills

Winery equipment sales

Capital equipment sales

Technical equipment sales

Industrial processing equipment

Consultative selling

Education

Bachelor's degree in engineering

Equivalent industry experience

Job description

Sales Manager - Wine Equipment

Sonoma County, CA | Hybrid

Compensation: Base $100-140K plus bonus

A leading global supplier of premium winery equipment is seeking an experienced Sales Manager to lead commercial activities throughout assigned territories. This is an excellent opportunity for a sales professional with winery equipment sales experience, capital equipment sales experience, or strong technical sales experience within the wine industry.The position is based in Sonoma County, California, and requires travel throughout Northern California and other assigned territories.

Position Summary

The Sales Manager is responsible for proactively managing and growing equipment sales within the assigned territory, developing existing winery relationships, prospecting for new business, and providing consultative technical solutions.

The successful candidate will understand winery operations and be comfortable discussing equipment solutions with winemakers, cellar managers, winery executives, consultants, and other decision-makers.

Key Responsibilities

• Manage and expand relationships with existing winery customers while developing new accounts throughout the territory.
• Work directly with winemakers, cellar managers, winery executives, consultants, and project stakeholders to identify current and future equipment needs.
• Evaluate winery operations, processing workflows, existing equipment, and infrastructure to identify opportunities for upgrades, replacement equipment, and process improvements.
• Recommend technical equipment solutions for grape processing, destemming, sorting, pressing, pumping, material handling, bottling, labeling, tanks, and related winery operations.
• Develop new business through regular customer visits, prospecting, networking, referrals, and cold outreach.
• Present equipment capabilities and clearly communicate advantages related to efficiency, durability, innovation, maintenance, performance, and service.
• Develop customized equipment proposals, specifications, quotations, and presentations.
• Work closely with service, logistics, management, suppliers, and technical teams to ensure accurate equipment specifications and successful project execution.
• Manage the complete sales and order process from initial opportunity and quotation through delivery, installation, commissioning, and customer training.
• Help customers identify opportunities to improve throughput, reduce downtime, streamline processes, and improve overall operational efficiency.
• Develop and execute an effective territory sales strategy to achieve revenue and profitability objectives.
• Participate in wine industry trade shows, conferences, networking events, and customer demonstrations.
• Collaborate with leadership and global product teams on market opportunities, product improvements, and new product introductions.

Qualifications

• Winery equipment sales, capital equipment sales, technical equipment sales, industrial processing equipment sales, or closely related experience.
• Winery equipment sales experience is highly desirable.
• Strong understanding of winery operations, industrial equipment, mechanical systems, or processing equipment.
• Experience selling capital equipment and managing longer, consultative sales cycles strongly preferred.
• Bachelor's degree in engineering, industrial technology, business, or a related discipline preferred; equivalent industry experience will be considered.
• Established relationships within the Northern California wine industry are a plus.
• Must be based in, or able to work from, Sonoma County, California.

Why Join the Team?

• Represent a globally recognized portfolio of premium winery equipment.
• Work with innovative, high-quality processing and production solutions.
• Develop long-term relationships with leading wineries and industry professionals.
• Join a collaborative, entrepreneurial organization with opportunities for professional growth and meaningful industry impact.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• Paid time off
• Cell phone reimbursement