Wine DTC & Brand Growth Manager

Tasting Room Expo; Hollister (OK); On-site; USD 90,000 - 130,000; Full time

Job summary

Eden Rift Vineyards, California's oldest continuously producing wine estate, is hiring a DTC / Marketing Manager to lead our direct-to-consumer business and brand strategy. You will drive the wine club, member relations, on-site and virtual events, retail, digital communications, marketing and PR, and own the full marketing calendar.

This is a hands-on operating role: you will write emails, manage the website, run PR relationships, plan events, and select retail assortments, not just oversee

Qualifications

• Experience spanning marketing and DTC, wine club and retail management, ideally in wine or luxury category
• Track record of hitting sales targets and driving retention
• Experience building brand communications, content and marketing collateral
• Strong written and verbal communication skills with tone for trade and consumer audiences
• Comfort with EDM platforms, website content management, and wine club/POS software
• Data-driven approach to tracking and reporting performance
• Willingness to travel for trade and consumer events; able to work weekends/evenings as events require

Responsibilities

• Own DTC performance against budget and targets with regular progress reporting
• Plan and execute on-site and virtual events with post-event analysis
• Manage the email marketing calendar and content timed to inventory, events and promotions
• Oversee the DTC website content, inventory and event listings
• Lead wine club retention through proactive outreach by phone and email
• Select retail inventory aligned to member preferences, sales trends and margin
• Develop brand communications, content marketing and social media
• Maintain PR agency relationships and placements with wine trade and regional media
• Prepare trade show, sales and event materials and release calendar across audiences
• Coordinate with Tasting Room Manager, winemaking, and finance

Skills

DTC Marketing

Email Marketing

Brand Management

Event Planning

Content Creation

Analytics

Wine Industry Experience

Education

Bachelor's in Marketing or related field

Tools

Commerce7

Klaviyo

CMS/Web Content

Job description

Eden Rift Vineyards, California's oldest continuously producing wine estate, is hiring a DTC / Marketing Manager to lead our direct-to-consumer business and brand strategy. You will drive the wine club, member relations, on-site and virtual events, retail, digital communications, marketing and PR, and own the full marketing calendar.

This is a hands-on operating role: you will write emails, manage the website, run PR relationships, plan events, and select retail assortments, not just oversee