Wine Brand Marketing Specialist — Email & Ecommerce

Cakebread Cellars; California; On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

Competitive hourly pay

Profit sharing

Health care benefits (medical, dental,

Vision coverage)

401(k) with company match

Vacation and sick leave

Volunteer time off

Employee discounts

Leadership development opportunities

Employee focused culture

Job summary

Cakebread Cellars is seeking a Marketing Specialist to drive hands-on email, website, and ecommerce campaigns. You will produce on-brand assets and coordinate cross-functional efforts with DTC, wholesale, and marketing teams to deliver impactful content and conversions.

Join a family-owned winery with a strong culture and focus on work/life balance. This role offers competitive hourly pay, profit sharing, and robust health benefits, including a 401(k) match.

Qualifications

• Bachelor's degree preferred in marketing, communications, design, ecommerce, or related field.
• 2–4 years of experience in marketing, ecommerce, digital content, paid media, or related role; wine, hospitality, luxury, or consumer brand experience preferred.
• Strong creative sensibility and an eye for brand presentation, with the ability to produce or adapt visual and written content across formats.
• Experience with email marketing platforms and content management systems; familiarity with website updates, ecommerce merchandising, and conversion-focused digital execution preferred.
• Knowledge of Commerce7 and Klaviyo is preferred; familiarity with Google Ads, Meta Ads Manager, and digital campaign reporting is strongly desired.

Responsibilities

• Execute email marketing campaigns, including layout, asset preparation, copy support, scheduling, testing, and quality assurance, in partnership with the Director of PR and Marketing and DTC stakeholders.
• Produce on-brand marketing assets from established brand templates and guidelines across digital and print channels, including email graphics, website visuals, social media content, point-of-sale materials, sales tools, event collateral, and other campaign materials.
• Update website pages, landing pages, promotional banners, and other digital content elements that support ecommerce campaigns, seasonal initiatives, product launches, and customer conversion.
• Support ecommerce merchandising and promotional setup, including featured products, bundles, gift sets, seasonal offers, upsell opportunities, and other digital selling tools designed to improve the online shopping experience and drive revenue.
• Partner with DTC, wholesale, and marketing teams to execute campaigns and content needs across multiple channels and business priorities.
• Coordinate timelines, deliverables, approvals, and production details to support efficient execution of marketing initiatives.
• Maintain and organize digital assets, marketing files, and campaign materials so content is accessible, current, and aligned across internal teams and external partners.

Skills

Email marketing

Content creation

Website updates

Ecommerce merchandising

Campaign coordination

Cross-channel marketing

Education

Bachelor’s degree in marketing/communications/ecommerce

Tools

Commerce7

Klaviyo

Google Ads

Meta Ads Manager

Job description

Cakebread Cellars is seeking a Marketing Specialist to drive hands-on email, website, and ecommerce campaigns. You will produce on-brand assets and coordinate cross-functional efforts with DTC, wholesale, and marketing teams to deliver impactful content and conversions.

Join a family-owned winery with a strong culture and focus on work/life balance. This role offers competitive hourly pay, profit sharing, and robust health benefits, including a 401(k) match.