Estate Wine Club and E-Commerce Manager

Tasting Room Expo; Newberg (OR); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Employee discount

Paid time off

Job summary

Colene Clemens Vineyards seeks an innovative Wine Club & E-Commerce Manager to lead membership growth, engagement, and direct-to-consumer sales. The role combines hospitality, marketing, and operational excellence within a small team dedicated to a positive culture.

Base salary is $70,000–$80,000 with potential bonuses of $12,000–$15,000 annually based on performance. This position shapes the future of Wine Club offerings, experiences, and loyalty for a family-owned estate.

Qualifications

• 5+ years in wine club mgmt or DTC roles.
• Proven ability to grow membership and revenue.
• Strong retention and relationship marketing skills.
• Sales-driven with measurable goals.
• Wine knowledge and hospitality passion.
• Experience with Commerce7 or similar platform.
• Familiar with Mailchimp, TOCK and Red Chirp.
• Strong social media and digital marketing skills.
• Graphic design skills a plus.
• Excellent communication and project management.

Responsibilities

• Own the strategy, growth, and profitability of the Wine Club.
• Develop initiatives to increase membership, engagement, and minimize attrition.
• Manage member lifecycle from acquisition to shipments and retention.
• Develop member benefits, experiences, communications, and events that strengthen loyalty.
• Identify opportunities to improve the member experience and build long-term customer relationships.
• Drive direct-to-consumer revenue through Wine Club and e-commerce.
• Own the winery's website and e-commerce experience, including promotions.
• Improve website performance, online shopping, conversion, and AOV.
• Manage and process orders with accurate fulfillment and customer service.
• Develop consumer promotions and strategies to encourage repeat purchases.
• Oversee wine club and DTC shipping and fulfillment actions.
• Coordinate shipping schedules, inventory, and fulfillment processes.
• Collaborate across the winery to resolve order issues.
• Improve systems to support growth and operational accuracy.
• Partner with Sales & Marketing on brand campaigns, emails, and promotions.
• Play active role in social media strategy and content creation.
• Host winery guests weekly and deliver exceptional experiences.
• Collaborate to transition guests to ongoing Wine Club relationships.
• Design and lead Wine Club events and experiences.

Skills

Wine club management

DTC sales

Customer retention

Social media marketing

Tools

Commerce7

Mailchimp

TOCK

Red Chirp

Canva

Adobe CS

Job description

Position Overview

Colene Clemens Vineyards is entering an exciting new chapter. As a family-owned, single-vineyard and women-inspired wine company in Oregon’s Chehalem Mountains, we are evolving our brand through updated packaging, exclusive Cellar Club offerings, new single-block bottlings, and elevated hospitality experiences. We’re seeking an innovative, entrepreneurial person to help shape our future. The Estate Wine Club & E-Commerce Manager will lead Wine Club and online sales, growing membership, increasing direct-to-consumer revenue, strengthening loyalty, and reducing attrition. This hands-on role combines creativity and execution within a small, collaborative team that values a positive, supportive, and rewarding work culture. This is an opportunity to rethink Wine Club marketing, create compelling campaigns, improve the e-commerce experience, and find new ways to tell our family story and deepen customer connections. Base salary of $70,000–$80,000, depending on experience, with the potential, although not guaranteed, to earn an additional $12,000 - $15,000 annually through performance-based bonuses, Wine Club sign-up incentives, and gratuities. This newly created role offers limitless potential for a creative, pioneering Wine Club professional who thinks beyond traditional boundaries, brings fresh ideas, and is excited to shape the future and build something extraordinary with us.

About Colene Clemens Vineyards

Colene Clemens occupies 122 acres where the Chehalem Mountains and Ribbon Ridge AVAs converge - located just 25 miles away from Portland and 18 miles from McMinnville lies this rugged, untamed property whose steep hillsides once served as a farmstead, orchard, and quarry, with an 1880s barn still standing as a link to that past. We are not négociants; every wine we make is estate-grown, produced, and bottled. Our commitment to thoughtful, low-intervention winemaking, sustainable farming, and exceptional hospitality is at the heart of everything we do.

Key Responsibilities:

• Own the strategy, growth, and profitability of the Wine Club.
• Develop initiatives to increase membership, strengthen engagement, and minimize attrition.
• Manage the member lifecycle from acquisition and onboarding through shipments, engagement, and retention.
• Develop member benefits, experiences, communications, and events that strengthen loyalty.
• Identify opportunities to improve the member experience, increase repeat purchases, and build long-term customer relationships.

E-Commerce & DTC sales

• Drive direct-to-consumer revenue through Wine Club and e-commerce.
• Take ownership of the winery's website and e-commerce experience, including day-to-day management and promotions.
• Identify opportunities to improve website performance, online shopping, conversion rates, average order value, and repeat purchases.
• Manage and process incoming consumer orders as needed, ensuring accuracy, timely fulfillment, and responsive customer service.
• Develop consumer promotions, online sales initiatives, and strategies to encourage repeat purchases.

Shipping Operations

• Oversee Wine Club and all DTC shipping and fulfillment actions through the shipping/logistics direct report.
• Retain overall accountability for accurate, timely, and high-quality Wine Club shipments.
• Coordinate shipping schedules, supplies, inventory, and fulfillment processes.
• Work collaboratively across the winery to resolve order issues and maintain efficient DTC operations.
• Help improve systems and procedures to support business growth and operational accuracy.

Marketing & Social Media

• Partner with the Director of Sales & Marketing on all brand marketing initiatives, Wine Club campaigns, email marketing, wine releases, and promotions.
• Play an active role in social media strategy and content creation.

Hospitality & Consumer Engagement

• Host winery guests weekly and provide an exceptional, personalized experience.
• Collaborate with the hospitality team to strengthen the transition from an exceptional guest experience to an ongoing Wine Club relationship.
• Design and lead Wine Club events, pick-up parties, dinners, and special experiences.

Qualifications

• 5+ years of experience in wine club management, winery hospitality, and/or direct-to-consumer sales required.
• Proven ability to grow a membership, customer base, or DTC business.
• Strong understanding of customer retention and relationship marketing.
• Demonstrated sales ability and comfort working toward measurable revenue goals.
• Strong wine knowledge and genuine passion for wine and hospitality.
• Experience with Commerce7, or related platform, required.
• Mailchimp, TOCK and Red Chirp experience strongly preferred.
• Strong social media and digital marketing skills.
• Graphic design experience with Canva, Adobe Creative Suite, or similar platforms is a plus.
• Excellent communication, organization, analytical, and project-management skills.
• Ability to work weekends if needed, including occasional evenings, holidays, and special events.

Physical Requirements

• Ability to stand and walk for extended periods.
• Ability to lift and carry wine cases up to approximately 40 pounds.
• Ability to work both indoors and outdoors.

Benefits

• Dental insurance
• Health insurance
• Employee discount
• Paid time off

Colene Clemens Vineyards

Kevin Schlachter - Director of Sales & Marketing