Wine Club Manager

Tasting Room Expo; Santa Rosa (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Tasting Room Expo in Santa Rosa, CA is seeking an energetic Wine Club Manager to lead and grow our Direct-to-Consumer and Wine Club programs, delivering exceptional experiences for guests and members.

You will own membership growth, club shipments, events, communications, and member engagement, shaping the guest journey and driving DTC sales.

We seek hospitality-minded leaders with business acumen and a passion for memorable guest experiences, plus strong leadership and communication skills.

Qualifications

• Bachelor's degree in Business, Marketing, or related field (or equivalent experience).

Responsibilities

• Lead growth and retention of the wine club while enhancing the member experience.
• Own membership goals, releases, and fulfillment operations.
• Analyze trends to improve acquisition, engagement, and retention.
• Develop promotions, wine club events, and special experiences.
• Forecast allocations, inventory, and shipping for club growth.
• Manage club communications and member relationships.
• Resolve member concerns and deliver outstanding service.
• Coordinate vendor relationships and negotiate services for events.
• Partner with winery leadership on strategic growth.
• Stay informed on industry trends and DTC best practices.

Job description

Full Time, Onsite, Santa Rosa

Willing and to work occasional weekends and events for DTC/ WC events

Are you passionate about wine, hospitality, customer experience, and building lasting relationships? We are seeking an energetic and entrepreneurial Wine Club Manager to lead and grow our Direct-to-Consumer and Wine Club programs while creating exceptional experiences for our guests and members.

This is an exciting opportunity for a customer-focused leader who thrives on driving membership growth, developing innovative club experiences, and helping create loyal customers for life.

As our Wine Club Manager, you will take ownership of the entire wine club program, including membership growth, retention, club shipments, events, communications, and member engagement. You will play a key role in shaping the guest journey, driving DTC sales, and ensuring that every interaction reflects our commitment to hospitality excellence.

What You'll Do

• Lead the growth and retention of the wine club while enhancing the overall member experience.
• Take ownership of membership goals, database integrity, wine club releases, and fulfillment operations.
• Analyze membership trends and identify opportunities to improve acquisition, engagement, and retention.
• Develop and execute creative promotions, wine club events, and special experiences.
• Forecast wine allocations, production needs, inventory requirements, and shipping demand to support club growth.
• Manage club communications and cultivate meaningful relationships with wine club members.
• Resolve member concerns proactively and deliver exceptional customer service.
• Coordinate vendor relationships and negotiate event-related services.
• Partner with winery leadership on strategic initiatives that support long-term growth.
• Stay informed on industry trends, DTC best practices, and competitive market activity.

What We're Looking For

The ideal candidate combines hospitality expertise, business acumen, and a passion for creating memorable guest experiences.

Qualifications

• 3-5+ years of wine hospitality, retail management, direct-to-consumer sales, or related experience.
• Bachelor's degree in Business, Marketing, or a related field, or an equivalent combination of education and experience.
• Strong leadership skills with a track record of driving results.
• Exceptional verbal and written communication skills.
• Experience managing databases, POS systems, and customer relationship platforms.
• Strong analytical skills with the ability to forecast inventory and production needs.
• Demonstrated ability to work independently, prioritize effectively, and execute with minimal supervision.
• Passion for wine, hospitality, and delivering world-class customer experiences.
• Must be able to lift up to 50lbs, valid California driver's license with a clean driving record.

Success Traits

• Entrepreneurial and creative
• Proactive and highly organized
• Results-driven with a strong bias for action
• Adaptable and comfortable in a fast-paced environment
• Collaborative team player who leads by example
• Committed to growing membership and cultivating customer loyalty
• Passionate about growing
• Can-do attitude
• Loves challenges

Why Join Us?

This is more than a Wine Club Manager role. It's an opportunity to shape the future of a growing wine club program, create meaningful guest experiences, and make a direct impact on our winery's success. If you love wine, hospitality, relationships, and driving results, we'd love to hear from you.