Brand Manager

WENTE VINEYARDS; Livermore (CA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Hybrid work schedule

Employee discounts on wines

Job summary

Wente Vineyards is seeking a Brand Marketing Manager to execute integrated campaigns that build brand awareness and consumer engagement across channels. You will collaborate on campaigns, manage influencer partnerships, and support paid media and events to drive growth.

The role involves cross-functional coordination with sales, marketing, and creative teams, with a focus on tools, assets, and wholesale programs to strengthen brand visibility in a dynamic wine portfolio.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field, or equivalent professional experience.
• 3–5 years of experience in brand management, consumer marketing, or integrated marketing, ideally within CPG, wine and spirits, food and beverage, or lifestyle brands.
• Experience as an Associate Brand Manager, Marketing Manager, or in a similar role with demonstrated ownership of marketing projects.
• Experience executing integrated marketing campaigns, digital marketing initiatives, and consumer engagement programs.
• Strong writing, presentation, and creative development skills, with the ability to produce compelling consumer and sales-facing materials.
• Exceptional project management, organizational skills, and attention to detail, with the ability to manage competing priorities and deadlines.
• Analytical mindset with the ability to evaluate marketing performance and translate insights into action.
• Proficiency in Microsoft Office, Canva, or other design software, and familiarity with digital marketing and creative tools.
• Wine industry knowledge and passion for wine are a plus, but not required.

Responsibilities

• Execute brand marketing strategies and integrated campaigns that build awareness, consumer engagement, and brand preference.
• Collaborate on campaign development, creative concepts, partnerships, and consumer activations that bring our brand positioning to life.
• Manage influencer marketing programs, including partnerships, campaign execution, content coordination, and performance measurement.
• Support paid media strategy, campaign development, and optimization in collaboration with internal teams and agency partners.
• Support the planning and execution of brand events, consumer experiences, and hospitality activations, including occasional on-site and weekend participation.
• Partner with sales teams and trade marketing external partners to develop effective tools and programs that strengthen brand visibility and support sales growth.
• Develop and execute wholesale trade marketing programs, including point-of-sale materials, retail promotions, and shopper marketing initiatives.
• Create and manage compelling brand and sales materials, including winemaker notes, sell sheets, presentations, and other marketing assets.

Skills

Brand marketing

Consumer engagement

Campaign development

Influencer marketing

Paid media

Event planning

Trade marketing

Marketing materials

Microsoft Office

Canva

Digital asset management

Education

Bachelor’s degree in marketing, Business, Communications

Tools

Canva

Microsoft Office

Job description

Key Responsibilities

Brand Marketing & Consumer Engagement

• Execute brand marketing strategies and integrated campaigns that build awareness, consumer engagement, and brand preference.
• Collaborate on campaign development, creative concepts, partnerships, and consumer activations that bring our brand positioning to life.
• Manage influencer marketing programs, including partnerships, campaign execution, content coordination, and performance measurement.
• Support paid media strategy, campaign development, and optimization in collaboration with internal teams and agency partners.
• Support the planning and execution of brand events, consumer experiences, and hospitality activations, including occasional on-site and weekend participation.
• Partner with sales teams and trade marketing external partners to develop effective tools and programs that strengthen brand visibility and support sales growth.
• Develop and execute wholesale trade marketing programs, including point-of-sale materials, retail promotions, and shopper marketing initiatives.
• Create and manage compelling brand and sales materials, including winemaker notes, sell sheets, presentations, and other marketing assets.

Brand Assets, Digital Shelf & Product Information

• Manage digital asset libraries and ensure accurate, consistent, and up-to-date brand content across internal systems and retailer platforms.
• Oversee the Outshinery process for bottle photography, including new vintages, packaging updates, and asset distribution.
• Maintain the portfolio vintage report and coordinate product information updates across relevant platforms.
• Lead digital shelf content management and optimization to strengthen product visibility and the online shopping experience.

New Product Development & Brand Support

• Support new product development and launches, coordinating packaging, product information, sales materials, and marketing assets to ensure successful execution.
• Lead wine submissions for ratings, competitions, and industry publications, managing deadlines, samples, and award tracking.
• Collaborate with winemaking, sales, operations, and creative partners to bring products and marketing initiatives to market.

Project Management & Performance

• Manage multiple projects simultaneously, ensuring timelines, deliverables, and budgets are met.
• Coordinate with internal stakeholders, agencies, and vendors to deliver high-quality work efficiently and accurately.
• Monitor campaign performance, marketing KPIs, and consumer insights to identify opportunities for improvement.
• Proactively identify challenges, recommend solutions, and take ownership of moving projects forward.

Qualifications & Experience

• Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent professional experience.
• 3–5 years of experience in brand management, consumer marketing, or integrated marketing, ideally within CPG, wine and spirits, food and beverage, or lifestyle brands.
• Experience as an Associate Brand Manager, Marketing Manager, or in a similar role with demonstrated ownership of marketing projects.
• Experience executing integrated marketing campaigns, digital marketing initiatives, and consumer engagement programs.
• Strong writing, presentation, and creative development skills, with the ability to produce compelling consumer and sales-facing materials.
• Exceptional project management, organizational skills, and attention to detail, with the ability to manage competing priorities and deadlines.
• Analytical mindset with the ability to evaluate marketing performance and translate insights into action.
• Proficiency in Microsoft Office, Canva, or other design software, and familiarity with digital marketing and creative tools.
• Wine industry knowledge and passion for wine are a plus, but not required.

What Makes You Successful

You're an owner. You take initiative, follow through, and don't wait to be told what needs to happen next.

You're both a big thinker and detail-oriented. You see the bigger picture while executing the details with care and precision.

You're resourceful and entrepreneurial. You enjoy figuring things out, finding creative solutions, and making things happen even when resources are limited.

You're a doer. No task is too big or too small. You're equally comfortable brainstorming a new campaign and rolling up your sleeves to bring it to life.

You're curious and growth minded. You ask questions, seek feedback, challenge the status quo constructively, and look for ways to improve.

You're a collaborative team player. You build strong relationships, communicate openly, and bring positive energy to a fast-moving environment.

You're passionate about building brands. You understand that great marketing is about creating connections, telling compelling stories, and giving consumers reasons to discover, choose, and love a brand.

At Wente Family Estates, you'll have the opportunity to help shape the next chapter of one of California's most historic wine families.

You'll work across a dynamic portfolio, contribute ideas that make a real impact, and gain broad exposure to the many aspects of brand building. Our team is small enough that your contributions matter every day, yet our ambitions are big.

We value people who are curious, creative, collaborative, and excited to continuously improve. If you love building brands, enjoy a challenge, and want to make your mark on a company with deep roots and an exciting future, we'd love to meet you.

Work Arrangement:

This position is based in Livermore, California, with a hybrid schedule requiring three days per week in the office. Occasional travel and evening or weekend availability may be required to support company events, hospitality experiences, and brand activations.

Physical Demands/Qualifications:

• Must be able to lift 40 pounds (the equivalent of one case of wine / promotional materials).
• Ability to sit or stand for potentially long periods of time throughout the workday.

Environmental Conditions:

Winery office environment - the office is clean, well lit, and free from extreme temperatures and humidity. At times, the incumbent will be required to go outdoors and into various parts of the facility, subjecting the incumbent to variations in temperature and humidity.

Sustainability Values statement:

Supports economic sustainability by providing exceptional wine country experiences to our guests. Also supports economic sustainability by conserving materials and supplies and using them as efficiently as possible. Also supports this effort by managing the department budget responsibly. Supports environmental sustainability by participating in department recycling and composting efforts.

This position description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated. Employees are always expected to follow their supervisors’ instructions and to perform the tasks requested by their supervisors.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.