Wine Brand Marketing Lead

Wente Family Estates; Texas; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Wente Family Estates in Livermore, CA, is seeking a Brand Manager to energize the Wente Family Vineyards brands. You’ll lead cross-functional campaigns, consumer and trade programs, and retail activations to help more consumers discover and love our wines.

Working with a lean, collaborative team, you’ll manage digital content, influencer partnerships, and wholesale marketing, turning big ideas into actionable plans while maintaining attention to detail and a proactive, ownership mindset.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field, or equivalent experience.
• 3–5 years of brand management or consumer marketing experience.
• Experience executing integrated campaigns and digital marketing.
• Strong writing and presentation skills; detail-oriented and organized.

Responsibilities

• Execute brand marketing strategies and campaigns to build awareness.
• Collaborate on campaign development, partnerships, and activations.
• Manage influencer marketing programs and measure performance.
• Support paid media strategy and event planning.
• Coordinate wholesale trade marketing and materials.
• Lead digital shelf content management.

Skills

Brand management

Marketing strategy

Digital marketing

Influencer partnerships

Project management

Communication

Creative development

Education

Bachelor’s degree in marketing, Business, or Communications

Tools

Microsoft Office

Canva

Job description

Wente Family Estates in Livermore, CA, is seeking a Brand Manager to energize the Wente Family Vineyards brands. You’ll lead cross-functional campaigns, consumer and trade programs, and retail activations to help more consumers discover and love our wines.

Working with a lean, collaborative team, you’ll manage digital content, influencer partnerships, and wholesale marketing, turning big ideas into actionable plans while maintaining attention to detail and a proactive, ownership mindset.