Wholesale Sales Manager

MUNICIPAL CO.; Oceanside (CA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Product stipend and product discount

Paid sick leave and PTO

Job summary

Municipal Apparel Co. in Oceanside, CA is seeking a Wholesale Sales Manager to lead our Golf channel field execution and develop the independent rep force across strategic accounts.

This player-coach role blends hands-on account management with rep leadership to drive revenue. You will expand into Resort/Casino, Health & Fitness, and Specialty Boutique as the brand grows, while maintaining quarterly pipeline reviews and ensuring consistent execution across rep-managed doors.

Qualifications

• 5–8+ years in wholesale sales
• 2–3 years managing independent reps
• Experience in apparel, golf, or premium brands
• Ability to coach or exit sales reps
• Familiar with NetSuite and Elastic Suite
• Willingness to travel 30–40%

Responsibilities

• Manage independent rep force across Golf and other channels
• Lead onboarding and performance reviews for reps
• Own sell-in planning and field execution with reps
• Maintain CRM and reporting for Head of Sales

Skills

Wholesale sales

Rep management

CRM experience

Travel 30-40%

Tools

NetSuite

Elastic Suite

CRM tools

Job description

JOB DESCRIPTION — WHOLESALE SALES MANAGER

Job Title

Wholesale Sales Manager

Reports To

Head of Sales

Location

Oceanside, CA

Employment Type

Full-Time | W-2 | Exempt

Direct Reports

None (W-2); manages MUNICIPAL's independent (1099) sales rep force

Travel

30–40% (may increase as the account base grows)

Compensation Range

$75,000- $90,000 base + 2% commission on rep-managed net revenue (Range OTE $100,000 – $120,000)

ABOUT MUNICIPAL

Municipal Apparel Co. is an active lifestyle apparel and footwear brand based in Oceanside, California. Founded in 2019. MUNICIPAL is a premium active lifestyle brand built for people who pursue growth in every aspect of their lives without sacrificing style, comfort, or authenticity. We believe health is the new luxury and that the best brands support the integrated way people live, work, train, travel, and recover. Our mission is to inspire people to become the best version of themselves by creating the most comfortable, versatile, and thoughtfully designed products on the planet. As we continue to grow,we'rebuilding a team of ambitious, curious, and collaborative people who are passionate about shaping culture, creating meaningful customer connections, and building an iconic global brand.

ROLE OVERVIEW

The Wholesale Sales Manager owns MUNICIPAL's Golf channel field execution by directly managing the brand's independent rep force across Green Grass and approved Regional Strategic accounts. This is a player-coach role that combines hands-on account management with rep force leadership: setting direction, managing performance, handling day-to-day account service, and ensuring consistent execution across all rep-managed Golf doors.

Beyond Golf, this role is positioned to grow. As MUNICIPAL builds its rep presence in Resort/Casino, Health & Fitness, and Specialty Boutique, individual reps added to those channels will fall under this role's management. All national-level and key account relationships are owned and managed directly by the Head of Sales.

KEY RESPONSIBILITIES

• Manage and develop MUNICIPAL's independent rep force across Golf (Green Grass, Regional Strategic) and, as they grow, Resort/Casino, Health & Fitness, and Specialty Boutique — setting territory assignments, account targets, and performance standards.
• Serve as primary point of contact for all reps: conduct regular check-ins and pipeline reviews, hold reps accountable to revenue and account-opening targets, and make recommendations on rep force composition and territory changes.
• Lead rep onboarding end-to-end: brand immersion, product training, systems access (NetSuite, Elastic Suite), and target-setting.

Sell-In & Field Execution

• Own sell-in planning and execution across rep-managed channels — coordinating with operations for order flow and fulfillment readiness, and traveling with reps in key markets and trade shows as needed.

Account Management & Order Operations

• Own wholesale account setup and onboarding for new doors — paperwork, credit terms, and NetSuite system setup — and handle order management including entry, confirmations, change requests, and cancellations.
• Serve as day-to-day account service contact for rep-managed doors, resolving issues quickly and maintaining strong retailer relationships.
• Manage logo and decoration orders end-to-end: collecting art files, coordinating with vendors and ops, and ensuring accuracy and on-time delivery.

Systems & Reporting

• Manage the B2B order platform (Elastic Suite): maintain account access, ensure reps and retailers can transact, and serve as the point of contact for platform-related issues within the rep channel.
• Maintain CRM and reporting discipline across the rep team, and provide clear pipeline and booking visibility to the Head of Sales.

FUNCTION BUILDING & PROCESS SETUP

This person is not inheriting a finished system — they are building one, and the role expands as the business does. You will:

• Build the rep management framework: territory maps, account targets, performance standards, and a regular review cadence.
• Create a repeatable rep onboarding program that new reps in every channel can move through.
• Standardize wholesale account setup, credit, and order management workflows in NetSuite and Elastic Suite.
• Establish pipeline and booking reporting that gives the Head of Sales clear, consistent visibility into field execution.
• Lay the groundwork to extend the rep model into Resort/Casino, Health & Fitness, and Specialty Boutique as those channels develop.

QUALIFICATIONS

• 5–8+ years in wholesale sales, with at least 2–3 years managing independent reps or a field sales team.
• Experience in apparel, golf, sporting goods, or premium consumer brands strongly preferred.
• Demonstrated ability to evaluate, coach, and where necessary exit sales reps or partners.
• Strong understanding of the independent rep model — how reps are compensated, motivated, and managed.
• Experience managing sell-in processes across multiple channels and trade show environments.
• Comfortable with wholesale systems: NetSuite, B2B platforms (Elastic Suite or similar), and CRM tools.
• High ownership mentality — brings solutions, not problems, and holds a team accountable without being managed themselves.
• Willingness to travel 30–40%, including rep ride-alongs, trade shows, and key account visits (travel may increase as the account base grows).

WHAT SUCCESS LOOKS LIKE

• Rep force is rightsized to match the needs of the business, with clear territory coverage and measurable account targets for each rep.
• 100% of reps submitting monthly pipeline reports with account-level visibility into sell-in progress.
• Wholesale channel books at or above plan in rep-managed accounts, with clear attribution to rep-driven activity.
• New account openings pacing toward annual targets across Golf, with visibility into expansion progress in Resort/Casino, Health & Fitness, and Specialty Boutique as those channels develop.
• Reps are proactively managed — performance conversations happen before problems escal…
• Head of Sales has full confidence in field execution and is freed up to focus on strategy, key accounts, and leadership priorities.

COMPENSATION & BENEFITS

• Base salary range: $75,000- $90,000.
• Commission: 2% on rep-managed net revenue, with expected annual commission of $15,000 – $25,000 (on-target earnings of $100,000 – $120,000).
• Travel and expenses reimbursed per company policy.
• Health, dental, and vision insurance (employee cost-share).
• 401(k) with company match after 3 months.
• Generous product stipend and product discount.
• 40 hours of paid sick leave and Responsible PTO eligibility.

EQUAL OPPORTUNITY EMPLOYER

Municipal Apparel Co. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal, state, or local laws.