Western PA State Manager — Beverages Sales Leader

Drink Surfside

Pittsburgh, Northern (Allegheny County, KY)

Hybrid

USD 100,000 - 120,000

Full time

14 days+

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Job summary

Stateside Brands in Western Pennsylvania seeks a State Manager to lead and grow sales operations across both on-premise and off-premise channels. You will manage a team of Area Managers and sales professionals, driving market performance, distribution, and volume growth in Western PA and navigating the PA beverage landscape including PLCB and self-distribution.

This role requires strong leadership, strategic planning, and hands-on field coaching, with up to 75% travel and a focus on expanding

Qualifications

Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience.
5+ years of sales experience in the alcoholic beverage industry; 2+ years supervising a team of sales professionals.
Proficiency in budgeting, planning, and financial analysis.
Comprehensive knowledge of state and local laws pertaining to beverage alcohol distribution.
Flexibility to work non-traditional hours, including nights and weekends.
Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
Valid US Driver’s License and willing to travel up to 75%.
Must be at least 21 years of age.

Responsibilities

Lead the overall sales strategy and execution for Western Pennsylvania across both on-premise and off-premise channels, translating company strategy into effective market execution.
Establish market objectives, sales priorities, distribution goals, and KPIs, and develop annual, quarterly, and monthly business plans to increase volume, distribution, account penetration, and brand visibility.
Monitor market performance and proactively identify opportunities, obstacles, competitive threats, and areas requiring corrective action.
Ensure consistent execution of company sales priorities, programs, pricing, promotions, and brand standards throughout the territory.
Manage, coach, and develop direct reports, establishing clear performance expectations and providing ongoing feedback, coaching, and performance management through regular one-on-one and team meetings.
Spend significant time in the field working alongside direct reports, providing hands-on training in sales techniques to develop selling skills and evaluate execution.
Build and maintain strong relationships with key on-premise and off-premise customers, decision-makers, retailers, distributors, and other strategic partners, communicating regularly to implement local and national sales initiatives.
Develop strategies to convert non-buying, inactive, or underdeveloped accounts into active Stateside Brands customers, and identify key accounts that can serve as growth drivers within Western Pennsylvania.
Clearly articulate the advantages of Stateside’s self-distribution model to grow direct distribution and account penetration.
Resolve customer issues proactively and ensure timely follow-through on commitments.