Western PA Beverage Sales Leader — On/Off Premise Growth

Stateside Brands; Pittsburgh (Allegheny County); On-site; USD 100,000 - 120,000; Full time

Job summary

Stateside Brands is seeking a State Manager for Western Pennsylvania to lead sales across on-premise and off-premise channels. You will direct a team of Area Managers, shape market plans, and drive volume growth while navigating PA beverage regulations.

Key duties include coaching field teams, building distributor relationships, and executing strategies to increase distribution and brand visibility in a dynamic, growth-focused environment.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field, or equivalent experience.
• 5+ years of sales experience in the alcoholic beverage industry.
• 2+ years supervising a team of sales professionals.
• Proficiency in budgeting, planning, and/or financial analysis.
• Comprehensive knowledge of state and local laws pertaining to beverage alcohol distribution.
• Flexibility to work non-traditional hours, including nights and weekends.
• Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
• Valid US Driver’s License and willing to travel up to 75%.
• Must be at least 21 years of age.

Responsibilities

• Lead the overall sales strategy and execution for Western Pennsylvania across on-premise and off-premise channels.
• Establish market objectives, sales priorities, distribution goals, and KPIs with plans to grow volume and brand visibility.
• Monitor market performance and identify opportunities, obstacles, and competitive threats.
• Ensure consistent execution of sales priorities, pricing, promotions, and brand standards.
• Coach and develop direct reports with regular feedback and performance management.
• Spend significant time in the field training sales techniques and evaluating execution.
• Build and maintain relationships with key customers, distributors, and partners to implement initiatives.
• Develop strategies to convert inactive or underdeveloped accounts into active customers.
• Articulate advantages of Stateside's self-distribution model to grow direct distribution.

Skills

Alcohol beverage sales

Team leadership

Budgeting / financial analysis

Market knowledge (PA beverage laws)

Travel up to 75%

Driver’s license

Age 21+

Flexible hours

Field sales coaching

Retail / account management

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Karma CRM

Sales reporting tools

Job description

Stateside Brands is seeking a State Manager for Western Pennsylvania to lead sales across on-premise and off-premise channels. You will direct a team of Area Managers, shape market plans, and drive volume growth while navigating PA beverage regulations.

Key duties include coaching field teams, building distributor relationships, and executing strategies to increase distribution and brand visibility in a dynamic, growth-focused environment.