West Coast Sales Director: Channel Growth & Partnerships

Allura; White City (OR); On-site; USD 150,000 - 210,000; Full time

Job summary

Allura is seeking a Director of Sales to lead the commercial strategy, revenue growth, and customer partnerships across distribution, dealers, contractors, builders, and national accounts. The role shapes the go-to-market plan, builds high-performing teams, and drives profitable growth.

You will oversee regional sales teams and drive execution across the channel to expand market share and support product adoption in residential and commercial segments.

Qualifications

• Bachelor’s degree required; advanced degree or industry certifications a plus.
• 7+ years of experience in building materials, with leadership of regional or national sales teams.
• Strong understanding of 2-Step Distribution, Dealer Networks, and Builder/Installer Channels.
• Proven ability to lead field teams, develop talent, and execute growth strategies.
• Strong financial acumen, including forecasting, P&L understanding, and program profitability analysis.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to travel frequently to support teams, customers, and industry events.

Responsibilities

• Develop and implement a comprehensive sales strategy across distribution, dealers, national accounts, builders, and specialty channels.
• Lead, coach, and develop a high-performing field sales organization focused on territory growth.
• Build and maintain strong relationships with key customers.
• Drive pricing strategy, program negotiation, rebates, and annual agreements.
• Partner with Product Management, Operations, and Marketing to support launches and field adoption.
• Manage forecasting, pipeline visibility, and sales planning in alignment with supply and inventory.
• Analyze regional market trends, competitor activity, and channel dynamics to guide strategy.
• Conduct business reviews with distributors and dealers to monitor performance and opportunities.
• Collaborate with install services to train contractors and dealers and drive pull-through demand.
• Champion safety, integrity, and customer-focused culture across the sales organization.

Skills

Leadership

Sales strategy

Channel management

Forecasting

P&L

Negotiation

Communication

Education

Bachelor’s degree

MBA / Advanced degree

Tools

Salesforce

ERP systems

Job description

Allura is seeking a Director of Sales to lead the commercial strategy, revenue growth, and customer partnerships across distribution, dealers, contractors, builders, and national accounts. The role shapes the go-to-market plan, builds high-performing teams, and drives profitable growth.

You will oversee regional sales teams and drive execution across the channel to expand market share and support product adoption in residential and commercial segments.