West Coast Regional Sales Leader: Field & Channel Growth

Jordan Sitter Associates; Seattle (WA); On-site; USD 120,000 - 150,000; Full time

Job summary

Jordan Sitter Associates seeks a Regional Sales Manager to lead direct and dealer sales across the West region, prioritizing California, Oregon, and Washington. The role blends end-user selling with dealer recruitment, training, and channel development, requiring comfort with environmental permitting and regulatory processes.

The ideal candidate will bring deep knowledge of forestry, construction equipment, or related industrial markets and a proven track record in driving results through both

Responsibilities

• Proactively prospect and close new end-user accounts across forestry, land management, utility, industrial, municipality, rental, and construction sectors.
• Execute solution-based selling methodologies to align equipment and technology with customer operational needs and environmental compliance requirements.
• Conduct joint sales calls with dealers to advance opportunities, close business, and reinforce technical credibility at the customer level.
• Organize, lead, and own product demonstrations in the field, including logistics, equipment coordination, and post-demo follow-through.
• Represent the company at regional and national trade shows, industry events, and customer conferences.
• Train and develop dealer sales teams on product lines, competitive positioning, and sales process through structured field training and joint calls.
• Identify and qualify prospective new dealers within the territory, and collaborate with the Channel Development Manager on onboarding and ongoing dealer performance.
• Monitor dealer pipeline activity, stocking levels, and sales performance; escalate coverage gaps or underperformance with recommended action plans.

Job description

Jordan Sitter Associates seeks a Regional Sales Manager to lead direct and dealer sales across the West region, prioritizing California, Oregon, and Washington. The role blends end-user selling with dealer recruitment, training, and channel development, requiring comfort with environmental permitting and regulatory processes.

The ideal candidate will bring deep knowledge of forestry, construction equipment, or related industrial markets and a proven track record in driving results through both